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SaaS
Darren Stewart
September 23, 2024

SaaS Landing Page Best Practices and Examples

Creating an effective SaaS landing page is crucial for converting visitors into users. The best practices involve clear messaging, a compelling value proposition, and a single call to action (CTA). Here are essential elements and strategies for a successful SaaS landing page:

Creating an effective SaaS landing page is crucial for converting visitors into users. The best practices involve clear messaging, a compelling value proposition, and a single call to action (CTA). 

Here are essential elements and strategies for a successful SaaS landing page:

  1. Strong Hero Section: The section above the fold should include a compelling headline, subheading, and clear CTA.
  2. Social Proof: Display testimonials, user reviews, or company logos to build trust.
  3. Focus on Features and Benefits: Highlight how your software solves key pain points with clear, actionable copy.
  4. Distraction-Free Design: Minimize navigation links and unnecessary distractions to focus attention on conversion.
  5. Product Demos and Videos: Showcase how the product works, ideally with a video that offers a behind-the-scenes look at your platform.
  6. Call to Action (CTA): Keep the CTA simple and singular, such as “Get Started” or “Start Free Trial.”
  7. Mobile-Friendly & Fast: Ensure the landing page is optimized for mobile and fast-loading, as this impacts both SEO and user experience.
  8. Live Chat & Support: Include chat options for immediate feedback, enhancing user engagement.
  9. Test & Optimize: Run A/B tests on copy, design, and CTAs to identify which versions convert best.

Content Template for a Great SaaS Landing Page

If you’re reading this then you’re probably looking for a bit of a foolproof guide to a SaaS landing page so here is a more detailed SaaS landing page template with example elements and content for each section to make it actionable:

1. Hero Section (Above the Fold)

2. Features & Benefits Section

3. Social Proof Section

4. Product Demo or Video Section

5. Pricing or Sign-Up Section

6. FAQ Section

7. Final CTA Section

Psychological Principles in Action:

This template is designed to guide users step-by-step toward conversion, leveraging psychological principles to make the experience easy, compelling, and trust-building. You can share this as a reference to help others create high-converting SaaS landing pages.

Good Examples

Here are some SaaS landing page examples from successful companies:

By integrating these best practices and design strategies, your SaaS landing page can convert more visitors into paying customers.

Pros of Removing Top Navigation on a Landing Page

  1. Increased Focus: Without navigation, visitors are more likely to focus on the primary call to action (CTA) rather than exploring other sections.
  2. Higher Conversion Rates: Studies show removing navigation can reduce distractions and drive more conversions.
  3. Streamlined User Journey: Fewer choices simplify decision-making, leading visitors directly to your offer.

Cons of Removing Top Navigation

  1. Decreased User Control: Visitors may feel trapped without easy access to more information.
  2. Reduced Brand Exploration: Limits the user’s ability to explore your broader site, potentially losing future customers.

Balancing distraction reduction and user experience is key when deciding to remove top navigation.

Creating SaaS Landing Pages

Depending on what platform your website is built on you can build landing pages pretty quickly in a number of different ways.

You can use a tool like Relume.io to quickly build out best practice landing pages in Figma or in Webflow.

Alternatively you can use bespoke landing page tools like:

A/B Testing Landing Pages

One of the key challenges with landing pages is trying to optimize them so you are getting the best conversion rates possible and therefore the best ROI. Here are some popular A/B testing tools and user behavior tools you can use to test and optimize your SaaS landing pages:

A/B Testing Tools:

  1. Optimizely (robust testing features, good for large-scale testing)
  2. VWO (Visual Website Optimizer) (intuitive interface, heatmaps included)
  3. Convert (privacy-focused, good for mid-sized companies)
  4. Un-bounce (landing page builder with built-in A/B testing)

User Behavior Tools:

user behaviour tools allow you to view heatmaps and session replays of users interacting with your landing pages.

  1. Hotjar (heatmaps, session recordings, and user feedback)
  2. Crazy Egg (scroll maps, heatmaps, and A/B testing features)
  3. FullStory (session replays and detailed user behavior insights)
  4. Mouseflow (track mouse movements, heatmaps, session replays)

These tools will help you gather insights and run effective A/B tests to improve your landing page performance.

Personalized Landing Pages Based on User Data

Personalizing landing pages involves tailoring content and offers based on user behavior, demographics, or other data. Here are some effective ways to implement this:

  1. Dynamic Content: Show specific content or offers depending on the user's location, device, or referral source.
  2. Behavioral Targeting: Personalize based on previous interactions (e.g., showing returning users custom messages).
  3. Segmentation: Present different CTAs or messaging based on user personas (e.g., enterprise vs. small business customers).
  4. Recommendation Engines: Use user data to recommend specific products or features.

Tools for Personalization:

By leveraging user data effectively, personalized landing pages can significantly boost engagement and conversion rates.

Summary

In summary, landing pages play an important role for many SaaS companies when they are looking to scale their demand and lead generation strategies. With so many SaaS companies around and so many landing pages being created its easy to not know where to start, hopefully this article has managed to give you a good understanding of what makes a good SaaS landing page.

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