Analytics Articles | B2B Hackers

June 15, 2024

A Guide to B2B SaaS Marketing Metrics & KPIs

Our guide to the most important and most common B2B marketing & B2B SaaS metrics and KPIS to help you measure success.

Google Analytics for B2B Marketing

In this article we'll give you an overview of Google Analytics (GA) and how you can set up the basics for your B2B Marketing analytics co...

Tracking HubSpot Form Submissions in Google Analytics

HubSpot is widely used amongst B2B SaaS companies and form submissions are essential to track in Google Analytics 4/

A B2B KPI Tracker Template

A simple KPI tracker for B2B marketers to ensure they are executing sustainable marketing campaigns.

A REGEXMATCH Formula for Keyword Research Analysis

Use this simple REGEXMATCH formula in Google Sheets to analysis your keyword research data allowing you to quickly filter out queries.

How to Build Audiences in GA4

Audiences are useful tools in B2B SaaS Digital Marketing. In this article we will explore how to set them up and how you can use them.

How to exclude internal traffic in GA4

Excluding traffic from your office and staff's home addresses is recommended to ensure you are not muddying your website analytics data.

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