B2B PPC is one of the best and proven ways to scale your B2B SaaS or B2B business but it can be difficult to manage and implement yourself if you don't have the skills in-house, or more likely the time to manage it.
Welcome to Team4, we’re a small but powerful digital marketing & operations agency based in London, UK. We help B2B companies improve their digital strategy and marketing operations to help them be as efficient as possible in their growth.
Where Fierce Thinking lives. A holistic philosophy that elevates our client’s brands beyond all expectations, Fierce Thinking flows through everything from the way we work to the work we do.It’s an approach that means we’re uniquely placed to deliver marketing transformation for leading CMOs tasked with change. Combining strategy, creative, media, data and technology we unlock profound strategic advantage for our clients by seizing opportunities their competitors aren’t.
Semetrical is a fast-growing, innovative data-driven digital marketing agency. We are a full-service agency committed to empowering our clients to realise their digital ambitions through creative marketing. Our agency is made up of diverse digital marketing specialists who are well-known for their ambition, passion and talent. People who are devoted to collaborating and innovating, and who our clients genuinely love working with.
Gripped is a digital first sales & marketing agency for B2B SaaS, technology & IT companies. We help founders, sales leaders, and marketing teams to earn the trust of prospects and customers. From strategy to execution we’ll build market presence, turn the right strangers into leads, and enable you to close more deals in a digital-first world.
Riverbed Marketing is a B2B SaaS marketing agency that specializes in helping B2B SaaS companies create sustainable, high-intent pipeline and predictable revenue through customer-centric growth marketing strategy and execution. We offer an outsourced demand marketing and growth team to bridge expertise gaps and provide direct collaboration with a seasoned B2B SaaS growth strategist that helps you meet your GTM growth goals.
The world's largest tech brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, SEO, Design, Strategy, RevOps, and Video.
We are FOUND.We help brands get found online. We’re the digital performance experts who devise and deliver more opportunities for brands to grow online.As a dedicated team of digital marketing experts (with specialisms in paid media, SEO, CRO, digital PR, data science, and growth consultancy), we use tech automation, smart data, and human brilliance, to help B2C brands (like PUMA, Fender, Unilever, Secret Sales, and Wowcher) and global B2B brands grow online.
Hi! We’re Brainlabs, a global digital-first media agency.We win for our clients using our unique formula of testing, tech & talent.Testing is in our DNA. We run millions of experiments to deliver remarkable marketing ROI.We call it the Brainlabs Effect™ We also offer consultancy and training along with our proprietary tech stack to supercharge performance.
We are Digital Growth Specialists helping ambitious brands push boundaries and drive impact. We define and deliver integrated digital strategies that transform our clients from market players to market leaders, and keep them there. We’re driven by data and innovation. We build proprietary tech and partner with industry leading tools to make smarter decisions, unlock better insights and maximise the returns on digital investment.
Located in London, Team4 operates as a small boutique digital marketing agency with a primary emphasis on strategy and performance. The agency possesses extensive experience collaborating with B2B SaaS companies. Their expertise spans from establishing robust foundations for start-ups to enhancing performance for enterprise clients.
Team4 are a platinum PPC agency in our opinion because they only work in B2B tech and SaaS and they only offer a few specific services, one of them being PPC. There team is made up of people who have actually worked in-house in scaling B2B SaaS companies so they really understand their audience.
The Croc are a B2B agency that have been around a while, they were founded in 1990, so before digital marketing was ever a thing. They have 66 employees on LinkedIn and have offices in the UK and the USA. As they have been around over 30 years they are obviously an established agency.
The Croc do a lot more than just PPC and they also specialise in Media Buying which suits bigger brands. So if you work in an enterprise B2B SaaS or technology business then The Croc are probably worth getting in touch with.
The Croc was founded by Adam Wooff and he describes The Croc as a B2B CX (customer experience) agency so you get the impression that they are a bit more full-service that specialists.
Semetrical are a London-based digital marketing agency that work across both B2C and B2B space so they aren't quite as specialised as some of the other agencies on this list. They have 33 employees on LinkedIn.
Semetrical has been around for around 10 years. Semetrical claim to engage with your audience at each stage of the sales funnel and drive qualified leads with expert enterprise PPC services. Working the whole funnel using PPC is an essential part of success.
Gripped was founded in 2017 and has 39 employees on LinkedIn. We make your investment in Google Ads, PPC, LinkedIn, and Facebook more accountable and deliver results based on strategies that work.
Gripped work across a number of paid channels so if you not only need support with Google Ads but also Facebook, Instagram and LinkedIn then Gripped will be able to help you execute a complete paid social and paid search strategy.
Gripped claim that they will make your investment in Google Ads, PPC, LinkedIn, and Facebook more accountable and deliver results based on strategies that work. They specifically work with SaaS and tech companies so they know the industry well.
Riverbed Marketing is based in Vancouver, Canada. It was founded in 2013 and has 6 employees on LinkedIn so they are fairly small. They are a full stack B2B technology marketing agency that helps growing technology companies scale lead generation and accelerate revenue.
As mentioned Riverbed are a 'full stack' agency which means they provide other digital marketing services other than just PPC. They are also a HubSpot partner which means they will be able to help you integrate and optimise your Google Ads inline with your Leads and MQLs from within HubSpot.
Directive consulting are specialists in B2B SaaS online marketing. They work across Paid Search, paid social, programattic and ABM. Paid media marketing can be used across the full inbound marketing funnel.
Directive consulting claim to get straight down to SQL's which is a bold claim indeed but they obviously understand the importance of driving revenue rather than just relying on top or middle of funnel lead generation. Over 200+ Leading SaaS companies trust Directive us to drive Results so they are definitely with considering.
Found are a multi award-winning, digital growth agency who move fast, work smart and deliver stand-out results. They are based in London, have 67 employees on LinkedIn and were founded in 2005. They have recently been acquired by Tomorrow.
Found cover a multiple disciplines and PPC is one of those. They cover paid search, paid social, influencer marketing and display advertising. As stated on the Found website, organic search can take many months, and while effective, should be carefully considered as a medium-long term solution. PPC allows for immediate results which continue to improve over time thanks to intelligent data and optimisation.
BrainLabs are a very scientific PPC agency, they have been around since 2012, have over 600 employees on LinkedIn and have offices all around the world. This makes them the biggest agency on our list.
They work with some of the biggest brands in the world which is great but it means if you don't have a large budget then you are probably not going to be given the care you deserve. They are however this big for a reason, they have built a winning formula and they drill it into their smart graduates.
They have built their own technology in-house to ensure their campaigns work even more effectively. The reason they are not a platinum agency in our view is because they don't specialise in B2B SaaS, but they have worked with numerous B2B SaaS companies. If you have a decent budget then working with BrainLabs may be a good idea.
Impression is a PPC agency with offices in Nottingham and London. They have over 120 employees on LinkedIn and were founded in 2012, the same as BrainLabs above. Impression are another larger agency that have been around the block and have won many awards.
Again like BrainLabs, they don't specialise in working with B2B SaaS companies but they have worked with them. As with BrainLabs, B2C companies tend to be the bigger clients for agencies that work across B2C and B2B brands, mainly because B2C brands spend and rely more on large multi-million PPC campaigns so the agency gets a larger percentage of the fee.
If you have a decent budget and want to work with a larger, more established agency then Impression may be another good choice of you and your company.
Algebra digital were founded in 2018 in London, UK and have 6 employees on LinkedIn so they are a fairly small outfit in comparison to Impression and BrainLabs. Algebra claim to challenge the traditional agency model and offer a far more integrated approach to growing their client's businesses.
Again Algebra are another agency that works outside of the B2B SaaS space and has worked with well known companies such as John Lewis so they are not specialists but as they are small they are likely to give you a lot of time and attention in comparison to some of the larger agencies.
All of the PPC agencies in this list are competent and have experience of working with B2B SaaS companies. That, after all, is the most important thing when it comes to selecting the right PPC agency for your B2B SaaS company. There are other PPC agencies that will be worth investigating but as you should probably only reach out to a maximum of three then you should be able to find the right agency here.
Save yourself some time and use our B2B marketing agency briefing template.
The cost of hiring a PPC agency can vary quite a bit. But typically as a B2B SaaS agency you will be looking to pay $2,000+ a month to hire a PPC agency. Often an agency will take a percentage of ad spend, usually 10% or so, so the more you have in your budget, the higher your agency management costs.
Some agencies do offer performance based payment but it is fairly rare. Mainly because it can be difficult to agree the terms & conditions and there are lots of variables that may affect a conversion outside of the control of the agency. The speed of a website is a good example.
The main benefit of using an agency for PPC is having a team of experts work on your campaigns that have worked on many other B2B SaaS campaigns. Unlike an in-house employee and agency can compare campaigns across multiple accounts and gain experience much quicker.
Neither one is 'better' than the other. An agency will provide you with access to a bigger pool of talent and may be able to deliver more services beyond just PPC, but, they are typically more expensive than a PPC freelancer.