B2B SEO is an important part of a digital marketing strategy for a growing business. It's the strategy that can provide an amazing return on investment based on the low cost involved in implementing it. B2B SEO is very different to e-commerce and B2C SEO, that is why we put together this list of SEO agencies that have specific experience of working with B2B companies.
A B2B SEO agency is a company that specializes in providing search engine optimization (SEO) services to other businesses.
A B2B SEO agency focuses on helping companies improve their online visibility, organic search rankings, and overall digital marketing efforts to generate leads and grow their customer base. This often involves optimizing their websites, content, and online presence to make it easier for potential business customers to find and engage with them online.
Search Engine Optimization (SEO) holds immense importance for B2B companies. It's pivotal for enhancing online visibility, making sure that your website appears prominently in search engine results when potential customers seek solutions related to your product. SEO drives targeted traffic, leading to increased lead generation and potentially more conversions.
This cost-effective strategy builds credibility and trust, establishing your brand as reliable and reputable in the B2B market. It also offers a competitive edge, ensuring that your website ranks well among competitors.
Moreover, SEO facilitates global reach, making it possible to tap into international markets. Its long-term nature compounds benefits over time, and the data it provides informs both SEO and broader marketing efforts. Furthermore, SEO allows your B2B company to adapt to changing trends and promotes your valuable content to a wider audience, contributing significantly to sustained growth.
Selecting the right B2B SEO agency involves a comprehensive evaluation process. Begin by assessing the agency's experience in working with B2B companies, examining their portfolio, and requesting case studies to gauge their success in similar projects. Ensure their team possesses expertise in both SEO and the nuances of the B2B industry.
Consider their approach to communication and transparency, as ongoing collaboration is vital. Seek client references to gain insights into their performance and client satisfaction. Additionally, evaluate their pricing structure to ensure it aligns with your budget and objectives.
Ultimately, choose an agency that not only demonstrates a track record of SEO excellence but also understands your unique business goals and can tailor strategies accordingly, fostering a productive, long-term partnership.
Along with this curated list of SEO agencies, we also have this list of SaaS SEO Freelancers if you want to compare and contrast your options. Working with a freelancer will undoubtablty be cheaper and more flexible.
The other benefit of working with a freelancer is that you know you are getting their experience whereas with an agency you are sold on the experience of the agency rather than the individuals you are working with in an agency.
93digital is the London WordPress Agency, one of just a few agencies in the UK to be both WordPress VIP Partners & WP Engine Strategic Partners. As B2B digital specialists, we're most famous for our work delivering digital experiences for B2B tech, software, SaaS & B2B services clients.
The world's largest tech brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, SEO, Design, Strategy, RevOps, and Video.
Accelerate Agency was born out of our passion for data, content and SEO. Over the many years of working agency-side and in-house, we had seen enough of sub-par SEO for premium prices. With our combined expertise, we knew we could offer something that was unique to the industry - genuine results. We've worked with major B2B brands, consistently delivering what we say we will; namely, growth and ROI, and are invested in our clients' success as if it were our own.
Increasing rankings and traffic is important, but we care a lot more about driving real business KPIs such as SQLs, qualified signups and new MRR. Most SEO agencies simply don’t get this – they are too worked up about rankings and traffic. At Skale, we don’t get excited by ranking increases or traffic gains, although good leading indicators of success, if there isn’t any business impact.No increase in SQLs/qualified signups from SEO = no party.
RevenueZen is a B2B growth marketing agency run by former sales and marketing leaders at high-growth startups. Voraciously effective growth strategies that combine SEO, Content, and LinkedIn are our expertise. Let us know if you're looking for ways to sustainably build pipeline at scale.
We help B2B businesses scale their customer growth quickly with our best-in-class SEO & PPC services, empowered by AI-enhanced workflows, 100% focused on B2B We've helped some of the largest B2B businesses in the world dominate their marketing with our SEO consulting, content marketing, link building & PPC services.
We helped a great number of companies get better rankings for important industry keywords, generate more website traffic and revenue. We use the best practices in SEO and content marketing to help your business grow online through educational blog content. If you have an established B2B website, you know it should better be positioned on search engines but you don’t know how to achieve that - contact us, we can help you craft and execute the right SEO strategy.
Over 100+ B2B brands globally trust Powered by Search to drive demand generation strategies that turn into revenue. Powered by Search's proven Predictable Growth™ methodology drives over $100MM in pipeline annually for clients by holistically combining Demand Generation Strategy with Paid Media, SEO, Content Marketing, Marketing and RevOps.
Our mission is simple: We help others grow. Organic search is the single most important channel for growing your business, but the tech and tactics in the space are over two decades old. We’re redefining the space to drive results. We help B2B marketers turn organic search into a source of repeatable revenue through software and coaching.
Digital Uncut is a London-based, award-winning digital marketing agency. As a team, we have experience working with startups from multiple seed rounds to exits alongside multi-million-pound budgets globally. We've seen how crucial PPC & SEO are and how they can drive growth when done effectively. Being a part of that is both exciting and rewarding to us.
93x is part of 93digital, one of the leading WordPress agencies in the UK. 93x is a sub-brand of 93digital and was founded in 2015 by Alex Price. 93x specialises in PPC and SEO for B2B companies with a focus on quality lead generation over quantity and driving pipeline and revenue rather than rankings and traffic.
93x are based in London and have worked with B2B start-ups, scale ups and unicorns such as Nexthink and highly funded scale-ups like Peak AI. As they specialize in PPC and SEO they are a good choice if you are looking for search engine marketing specialists who can unify your keyword marketing strategy under one roof.
"We recently completed a website relaunch project with 93 Digital and are very happy with the experience and the final result. From initial development to final execution, we felt supported and were confident in the 93 team’s expertise. They provided consistent and open communication throughout all project phases: discovery on rebrand, UX, content plan, digital strategy & SEO, and more. The relaunch went smoothly and we have received a lot of positive feedback from our stakeholders. We would not hesitate to recommend 93 to other B2B companies. Big thanks to Hollie, James, Alex, Ricci, Dan, and the whole team!"
Directive Consulting was founded in the USA by Garrett Lee Mehrguth and claims to “Reach goals that others couldn’t. Find opportunities that others missed and Hit your SQL targets every time.” Directive have offices all over the world and they have 145 employees on LinkedIn so they are the largest agency by # of employees on this list.
Although Directive do offer SEO services they are more like strategy consultancy that offer multiple services and build a strategy around your Total Addressable Market (TAM) and your users and buyer personas etc. As they are larger, more ‘strategic’ in their messaging they are likely to be on the expensive side of things, especially as they have a large employee base and number of offices so it’s worth considering that when comparing them with other agencies on this list.
"In just one month, Directive's efforts led to a 350% surge in website conversions. They've also boosted the client's monthly growth. Their knowledge validates the client's decisions and ensures that resources are appropriately allocated. They're also patient explainers who are great to work with."
Accelerate Agency is based in Bristol, UK. It has ~60 employees on LinkedIn and was founded in 2017 by Nick Brown. Nick’s background is in e-commerce SEO but has since changed direction to focus on B2B companies with Accelerate.
Although Accelerate works with companies outside of the B2B sector they do have clients such as RingCentral who obviously sell B2B. Like many SEO agencies Accelerate have a ‘360 degree’ approach to SEO which combines on-site, off-site and content marketing.
A competent agency that has worked with B2B companies and shown proven results, they are a good choice for a company looking for an experienced SEO agency within the B2B sector.
"Accelerate gave me invaluable SEO and Google Analytics advice, I would have no reservation recommend them to anyone who needs an Google analytics or SEO Agency."
Skale is based in Barcelona, Spain and was founded by Jake Stainer & Italo Viale in 2020 . They have 47 employees on LinkedIn, Both Jake and Italo worked in-house for B2B brands such as Typeform so they understand the requirements of scaling inbound demand generation for a B2B company.
Because of Jake and Italo’s experience of working in-house at B2B companies they know the importance of driving revenue through inbound marketing rather than just looking at ‘vanity’ metrics such as rankings and traffic, this is why working with an agency that specializes in B2B is important and Skale pride themselves on understanding this environment and also helping hit your MRR and ARR goals.
RevenueZen are based in Oregon in the USA so they are a good fit if you are looking for a US based SEO agency specializing in B2B SEO. They have 17 employees on LinkedIn so they are a fairly small agency (not always a bad thing) and they were founded in 2017 by Alex Boyd & Fitz Cyr.
RevenueZen claims to utilize battle tested and google approved search engine optimization and content strategies to help you generate more inbound demand, and book more qualified demos for your product or platform.
Like many of the agencies we cover in this list they also provide other digital marketing services such as LinkedIn Marketing, content marketing and Google Analytics services for B2B companies so if you are looking for an agency in the USA who can put together an integrated inbound marketing campaign for you, these guys are worth a shout.
Simple Tiger is a small SEO agency based in Florida, USA. They have 15 employees on LinkedIn and were founded in 2006 by Jeremiah Smith who is a digital marketing consultant With over 15 years of experience.
Simple Tiger is an SEO agency with deep connections in B2B making them one of the top choices for many well-known names worldwide such as Segment.
Simple Tiger’s workforce is completely remote so it gives them the flexibility to work with businesses all around the USA and potentially the world so they are worth considering if you want to work with a relatively small and nimble agency that has experience working with leading B2B companies. They don’t specifically just work with B2B companies but they do have experience of working with them.
Fortis agency is a content focused SEO agency specializing in B2B they were founded in 2017 in Istria by Davor Bomeštar, Fortis have 9 employees on LinkedIn so they are a very small agency but that is not always a bad thing.
Content is the fuel that drives organic growth for B2B companies so working with an agency like Fortis who really focus on content can be of real benefit to you and the company you work with.As they are such a small company they may not be suited for large multinational B2B companies but they will definitely be cheaper than some of the large agencies, especially the ones based in London and the USA so you get some great value for money when working with Fortis.
Powered By Search is based in Ontario and it was founded in 2009 by Dev Basu. Powered By Search specialize in working with B2B and technology companies. They work with you to see how they can help you grow your demos and trials, increase MRR, and reduce your cost of customer acquisition.
Powered By Search has 27 employees on LinkedIn and have worked with companies such as BaseCamp & VMWare, so they know what they are doing in the B2B world. Again like many other SEO agencies they also offer Paid Search services and also help companies out with marketing automation so if you are looking for support with more than just your SEO strategy they may also be able to help you out.
"Working at Powered by Search is amazing. Even though it's a remote team with team members all over the world, it feels like a family. Everyone that works here is obsessed with serving others, growing and being the best versions of themselves. Every person matters and is shown respect by everyone on the team from other strategists to the leadership team. It is a safe space where ideas are openly shared, being brave and bold is celebrated and help is always given. Plus, we get to work with great clients."
Employee Review on Glassdoor
DemandWell was founded in 2018 by Mitch Causey. They have 39 employees on LinkedIn and are based in Indianapolis, USA. DemandWell have taken a slightly different approach to providing SEO services to B2B companies as they package their services into a platform that productises their service which can often make it easier to see what they are doing and what’s going on.
Although DemandWell works with B2B companies they don't specifically work with B2B companies so they aren’t as specialized as some of the other companies I mentioned here but they do really specialize in organic inbound marketing which not all of the other agencies do.
Digital Uncut pitch themselves as the digital marketing agency for start-ups. Although they don’t just work with B2B companies, they do have experience of working with B2B companies and doing their SEO.Digital Uncut has 16 employees on LinkedIn and was founded in 2015 in London, UK by Sam Martin-Ross.
Like other agencies we have mentioned in this list they also provide PPC services as well as SEO services. The fact that they specialize in working with start-ups is good if your company needs more thorough support across the board with your digital marketing strategy but may not be suited for enterprise B2B companies who have more specific needs.
"It is extremely helpful that we have a real person to work with through the beginning of our SEO journey. The best part is that we get to actually learn about SEO and not just be told what to do. With our package, we get monthly meetings that I look forward to."
Review on G2
SEO is a requirement for any successful growth marketing strategy. With potentially amazing ROI for B2B companies nearly every company has some form of SEO strategy. But if you don’t have the time or resources to do SEO in-house then you will
If you want to start working with an agency but you are not sure where to start or you are overwhelmed by the sheer number of SEO agencies around then you are in the right place. The in-depth reviews below highlight some of the best project management tools and their features. These tools offer a wealth of benefits, from tracking project progress in real-time and enabling team conversations around tasks to accessing project information from a mobile app.
Which one you settle on will come down to your workflow functionality and what set of features you need to make your projects run smoothly. Sometimes tools are so similar that it comes down to free plans, pricing scalability, or user interface to help you choose between them—I’ve added all of these details to support your decision-making.
B2B SEO agencies differentiate themselves from other SEO agencies through their expertise, audience focus, keyword strategies, and marketing approach.
A key advantage of B2B SEO agencies is their deep knowledge of the B2B market. They possess a thorough understanding of the industry's specific challenges, market trends, and customer behaviors. This expertise enables them to develop highly tailored SEO strategies that align with the goals and requirements of B2B companies.
B2B companies have distinct target audiences compared to other business types. B2B SEO agencies excel at identifying and targeting the right audience segments within the industry. They understand the pain points, needs, and preferences of B2B buyers. This knowledge allows them to create relevant and engaging content that resonates with the target audience, driving organic traffic and conversions.
The B2B industry has its own set of keywords and search terms that are relevant to its products and services. B2B SEO agencies possess specialized knowledge of these industry-specific keywords and how to effectively incorporate them into SEO strategies. They understand the language and terminology used in the SaaS space, enabling them to optimize content and attract the appropriate organic traffic.
B2B SEO agencies go beyond SEO alone and possess a comprehensive understanding of B2B marketing strategies. They are well-versed in the B2B customer acquisition funnel and recognize the integral role that SEO plays in driving traffic, generating leads, and converting prospects into customers. By integrating SEO efforts with other marketing tactics such as content marketing, email marketing, and social media marketing, B2B SEO agencies create holistic marketing campaigns that align with the goals and priorities of businesses.
Save yourself some time and use our B2B marketing agency briefing template.
A B2B SEO agency is a company that specializes in providing marketing and growth services to businesses operating in the B2B sector.
B2B SEO agencies typically offer a range of services, including SEO, content marketing, lead generation, conversion optimization, and digital advertising, tailored to the needs of companies.
Companies often require specialized marketing strategies due to their unique target audience and business models. B2B SEI agencies understand these intricacies and can create tailored campaigns.
SEO improves a company's online visibility, making it easier for potential B2B customers to find them in search engines. This can result in increased website traffic and lead generation.
B2B SEO agencies primarily serve companies that offer their products or services to other businesses. Clients can range from startups to established enterprises.
Success for these agencies is often measured through key performance indicators (KPIs) such as increased website traffic, higher conversion rates, improved search engine rankings, and overall business growth.
Yes, many B2B SEO agencies manage paid advertising campaigns like Google Ads and social media advertising to complement their organic marketing efforts.
The timeline for results can vary, but it often takes several months to see substantial improvements in organic rankings and lead generation. The specific timeframe depends on various factors.
B2B SEO agencies can be cost-effective for startups because they can provide expertise and resources that may not be available in-house. The investment can yield significant returns in terms of business growth.