The Best B2B SaaS SEO Agencies

Generating inbound leads through SEO is one of the best strategies for a B2B technology to grow efficiently. SEO however takes time and expertise which is why many people turn to agencies. We've put together a list of the best SEO agencies B2B SaaS companies should be looking into.
A Quick Summary

SEO is one of the most important tools in a marketers arsenal. When executed correctly it can help a company grow organically and efficiently with a steady stream of inbound leads generated through the website.

The problem is that it is time-consuming, a bit tricky and takes a while to have an impact. Thats why many companies outsource SEO to an agency. We've compiled a list of the best SEO agencies for B2B Technology and SaaS companies.

Best SAAS SEO AGENCIES Shortlist
  1. Team 4 - Best for niche technology and consultancy.
  2. Directive Consulting - Best for integrated solutions.
  3. Gripped - Best for Inbound Marketing
  4. Skale - Best for in-house experience
  5. Powered By Search - Best for CRO
  6. 93x (Clarity PR) - Best for enterprise.
  7. Accelerate Agency - Best for SaaS Start-ups

Introduction to B2B SaaS SEO

In the competitive world of the SaaS industry, getting noticed online and growing organically is crucial. That's where B2B SaaS SEO comes in. B2B SaaS SEO, or Search Engine Optimization for Software-as-a-Service companies targeting other businesses, is a specialized SEO branch focused on boosting the online presence of SaaS brands through smart marketing strategies and content optimization.

What makes B2B SaaS SEO unique is the nature of the SaaS business model. SaaS companies often face longer sales cycles, complex products, and the need to educate their audience with detailed, technical content. This means you need a strong content marketing strategy that not only attracts potential customers but also turns them into loyal clients.

Why B2B SaaS SEO is Unique:

  1. Content Marketing: In the SaaS world, content marketing is key to showing off your product's value. High-quality content helps with lead generation and improves keyword rankings, making it easier for potential customers to find your SaaS product.
  2. Conversion Rate Optimization (CRO): With longer buying cycles, optimizing conversion rates is crucial. SaaS SEO services focus on refining the user journey through effective web design, engaging content, and smart internal links to guide users toward conversion.
  3. Specialized SEO Team: B2B SaaS SEO needs a team of SEO experts with a proven track record in the SaaS industry. These pros understand the unique challenges of SaaS marketing and can implement proprietary processes to achieve higher rankings and better SEO results.
  4. Content Optimization and Production: Regularly producing and optimizing content for your audience is vital. Top SaaS SEO agencies excel in content production, keeping your website fresh, relevant, and appealing to both search engines and users.
  5. SEO Expertise and Digital Marketing Services: Working with the best SaaS SEO agencies gives you access to comprehensive digital marketing services, including social media management and website traffic analysis. These services enhance your overall marketing efforts and drive growth.
  6. Proprietary Processes and Proven Track Record: SaaS SEO consultants and companies use proprietary processes that have been tested and refined over time. Their proven track record in boosting organic growth and achieving higher keyword rankings sets them apart in the SEO world.
  7. Targeted Approach for SaaS Clients: SaaS SEO strategies are tailored to meet the specific needs of SaaS clients, focusing on website structure, content strategy, and online visibility. This targeted approach ensures your SaaS website meets the expectations of both search engines and users.

In summary, B2B SaaS SEO is a critical part of SaaS marketing, designed to enhance your online presence, drive organic growth, and improve conversion rates. By leveraging the expertise of top SaaS SEO agencies and implementing a solid content marketing strategy, SaaS startups and established brands alike can achieve significant SEO results and stay competitive in the search market.

The 10 Best B2B SaaS SEO Agencies

As we have mentioned, running an SEO campaign for a B2B SaaS company is unique. These consultancies and agencies have direct experience of conducting SEO agencies for B2B Technology and SaaS companies.

1

Team4

Best for niche technology and consultancy.

Team4

Google Rating
  • Senior Consultants
  • Niche Specialists
  • Product Led

Why we picked Team4: Team4 are a boutique consultancy specialising in B2B technology digital marketing. We picked them for our list because they are very performance focused and data-driven. Also because they are small they have a very close relationship with their selected clients.

Standout Attributes: One of the standout attributes of Team4 is that they are product focused. They believe that marketing, sales and product all need to work together and cannot work in isolation. Rather than running digital marketing in isolation they like to help companies develop their products with growth in mind.

Client Testimonial: "Team4 transformed the way we thought about digital marketing. They helped us set up foundations for growth and we have already seen the fruits of that work."

Pros & Cons
  • Senior Consultants
  • Niche Specialists
  • Product Led
  • Small
  • Remote Working
2

Directive Consulting

Best for integrated solutions.

Directive

Google Rating
  • Integrated solutions
  • Lots of experience
  • B2B Tech Agency

Why we picked Directive: Directive are a well establish B2B Technology marketing agency that are focused on 'customer generation' which is essentailly the whole point of marketing. They have experience of working with lots of different tech companies, large and small.

Standout Attributes: Directive consulting provide SEO as well as a host of other services and they pride themselves on being integrated when it comes to delivering multiple solutions.

Client Testimonial: "It’s the kind of team dynamic I want to build within my own teams. To have that with an outside vendor is really impressive.We had a 70% increase in sales from our SEO and paid search activity."

Pros & Cons
  • Integrated solutions
  • Lots of experience
  • B2B Tech Agency
  • Not service specialists.
  • Expensive.
3

Gripped

Best for inbound marketing.

Gripped

Google Rating
  • Inbound Specialists
  • B2B Tech Agency

Why we picked Gripped: Gripped have some good experience working with B2B tchnology companies. They work a lot with inbound marketing and specifically using SEO to help companies generate more inbound leads and revenue.

Standout Attributes: Gripped believe in creating long-term partnerships like many other agencies do. They do also back this up with some key values that they stick to and believe which outlines they are open and transparent in how they work with clients.

Client Testimonial: "We've gone from generating 3 to 4 leads a month to generate a minimum of 100 leads per month. Our pipeline is healthy and leads are translating into revenue. We have a happy sales team who are supportive of our agency relationship."

Pros & Cons
  • Inbound Specialists
  • B2B Tech Agency
  • Not as data-driven
  • Can be expensive
4

Skale

Best for search engine specialists.

Skale

Google Rating
  • Priortise business KPIS
  • In-house Experience

Why we picked Skale: We picked Skale agency for our list because they prioritise working towards business KPIs and revenue. This isn't a point of differentiation from other agencies as all do this but they have proof of executing on this point.

Standout Attributes: Skale agency have in-house experience which is a great asset for an agency to have. A lot of specialists working in agencies have never actually worked 'in-house' before so they don't understand the context of what they are trying to do, or, the issues that there customers are facing when working in-house.

Client Testimonial: "It effectively reaches the desired target audience. Enhances brand visibility. The exceptional support team, at SKALE is always available to assist in optimizing campaigns."

Pros & Cons
  • Priortise business KPIS
  • In-house Experience
  • Small
  • No Enterprise Experience
5

Powered By Search

Best for search engine specialists.

Powered By Search

Google Rating
  • Intent Based Campaigns
  • Well known tech clients
  • Search Specialists

Why we picked Powered By Search: Powered By Search offer to make a difference in 90 days or less which is a great thing for a client to know when going into business with them.

Standout Attributes: Powered by search have a lot of examples where they have helped SaaS companies to scale. from $11.1M in SEO Pipeline for Data Privacy SaaS to 135% of Paid Ads Pipeline Target Delivered for CyberSec SaaS, they have proven examples of driving pipeline for companies looking to scale up.

Client Testimonial: "Our paid digital program was performing well, but we needed to really scale it to take advantage of the marketing opportunity that we had. [Powered by Search helped us achieve] 20 to 40% range growth quarter over quarter from LinkedIn specifically."

Pros & Cons
  • Intent Based Campaigns
  • Well known tech clients
  • Search Specialists
  • Limited offering
  • Polarising views
6

93x (Clarity PR) 

Best for enterprise SEO.

93x (Clarity PR)

Google Rating
  • Global offering
  • Inbound SEO Specialists
  • B2B Tech Agency

Why we picked 93x / Clarity PR: We picked 93x / Clarity PR because they have experience working with lots of different B2B Tech companies including very large ones like Amazon Business. This means they have experience of designing and executing SEO strategies.

Standout Attributes: 93x are part of Clarity PR Group and therefore they have access to a broad set of different teams with lots of different specialisms and skills. They also have a global presence and a large one in New York so they are used to working with companies trying to scale into the US and into Europe alike.

Client Testimonial: "We recently completed a website relaunch project with 93 Digital and are very happy with the experience and the final result. From initial development to final execution, we felt supported and were confident in the 93 team’s expertise.

They provided consistent and open communication throughout all project phases: discovery on rebrand, UX, content plan, digital strategy & SEO, and more. The relaunch went smoothly and we have received a lot of positive feedback from our stakeholders. We would not hesitate to recommend 93 to other B2B companies. Big thanks to Hollie, James, Alex, Ricci, Dan, and the whole team!"

Google Review"

Pros & Cons
  • Global offering
  • Inbound SEO Specialists
  • B2B Tech Agency
  • Large Company
  • Recently Acquired

Honourable mentions

We cannot include every potential agency on our list, otherwise it wouldn't be very useful!

7

Accerelate Agency

Best for SaaS Start-ups.

The benefits of working with an B2B SEO Agency

Working with an B2B SEO (Search Engine Optimisation) agency can have several advantages over handling SEO in-house, depending on your specific needs and circumstances. Here are some of the benefits of working with an B2B SEO agency. Additionally, some businesses may find that a hybrid approach, combining in-house and agency efforts, works best for them, allowing for more flexibility and control over their SEO strategy.

What makes a good B2B SEO Agency?

The characteristics of a good B2B SEO agency are similar to those of any agency really. They need good technical expertise, a data driven approach, customised strategies, transparent reporting processes, content optimisation tactics, link building, a local SEO focus and the desire for continuous learning.

Specialists in digital marketing for B2B Technology brands.

Our articles on SEO

FAQs

What is the difference between B2B and B2B SaaS SEO?

B2B SEO is all about optimizing websites for companies that sell products or services to other businesses. It focuses on attracting business clients and involves strategies like keyword research, content creation, link building, and technical optimization.

B2B SaaS SEO, on the other hand, specifically targets companies that offer Software-as-a-Service (SaaS) solutions to other businesses.

How long does it take to see results from B2B SaaS SEO efforts?

SEO takes time. Usually, you’ll start seeing results in 3-6 months. But it can vary depending on your industry, your website’s current state, and how good your SEO strategy is.

Why is SEO important for B2B SaaS companies?

SEO helps your software company get noticed by businesses searching for solutions like yours. It drives more targeted traffic to your site, gets you more leads, and helps you make more sales. Plus, it builds your credibility in your industry.

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At B2B Hackers we speciliase in providing knowledge and support for B2B SaaS companies. Whether that's through useful guides and templates or our recommended list of B2B SaaS specialist agencies we're here to help.

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