Weekly Digital Marketing Report Spreadsheet Teamplate

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What's inside

This Google Sheet is a simple template for weekly reporting on digital marketing metrics and KPIs. It includes metrics like Spend, Cost Per Lead, % of Leads that are qualified and also has breakdowns by channels like LinkedIn and Google Ads.

Weekly Metrics

Weekly reporting is an important part of working in Digital Marketing. Unlike B2C marketing, weekly reporting is the most important cadence to report on when working in a B2B SaaS company.

Keeping track of paid advertising

One of the most important parts of reporting on marketing metrics is keeping track of the amount of money you are spending on paid advertising and monitoring the ROI of your ads.

Useful graphs

We've also included some handy graphs into the spreadsheet. These can be used to measure growth and the scale of your marketing operations as well as keeping track of the efficiency of your marketing efforts by monitoring conversion rates

Some useful templates

The majority of these templates have been used by in-house marketers in their own day-to-day. They are made in Google documents and Sheets so to use them you need to create a copy and save that copy into your own Google Drive.

Marketing Report Spreadsheet

A simple digital marketing report spreadsheet to keep track of B2B marketing metrics and KPIs on a weekly basis.

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Digital Strategy Infographic

A handy infographic showing the most common digital marketing strategies aligned with the B2B buyer journey.

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Marketing Ops Handbook

Marketing operations is all about running a smooth marketing strategy. Use this handbook to document important info

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Agency Briefing Template

Briefing a marketing agency well can lead to a mutually beneficial partnership. Use this simple template to do just that

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Keyword Research Template

Keyword research is key to success when running high-performance PPC and SEO campaigns. Use this template to get a head-start.

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Find an Expert

We've collated lists and directories of the best B2B SaaS marketing consultants, agencies and experts. Use our lists to shortlist your supplier of choice for your next marketing strategy.

Find an Expert