Position Overview:
The Content Marketing Manager will be a key driver in developing and executing our content strategy. You will lead a team of content creators, collaborate with cross-functional teams, and leverage your creative vision to produce engaging and informative content that resonates with our target audience.
Responsibilities:
- Develop and execute a comprehensive content marketing strategy aligned with company goals and target audience needs.
- Lead and manage a team of content creators, providing guidance, inspiration, and feedback to ensure high-quality content production.
- Collaborate with Marketing, Product, and Sales teams to understand audience personas, industry trends, and customer pain points to inform content creation.
- Create and oversee the creation of a variety of content types, including blog posts, articles, videos, infographics, whitepapers, and more.
- Develop a content calendar and ensure consistent and timely content delivery across various platforms.
- Optimise content for SEO to improve organic visibility and drive traffic to our website.
- Monitor content performance metrics, analyse data, and provide insights to refine content strategies and improve engagement.
- Cultivate and manage relationships with industry influencers, guest contributors, and partners for collaborative content initiatives.
- Stay current with industry trends, emerging technologies, and content marketing best practices.
- Manage the content marketing budget and allocate resources effectively for maximum impact.
- Ensure content compliance with brand guidelines, tone of voice, and messaging consistency.
Qualifications:
- X years of experience in content marketing, editorial roles, or related positions.
- Strong leadership and team management skills.
- Exceptional writing and editing skills with a portfolio showcasing diverse content types.
- Creative thinker with a keen eye for storytelling and engaging content creation.
- Proficiency in content marketing tools and platforms, including content management systems, analytics, and SEO tools.
- Data-driven mindset with the ability to analyse content performance metrics and translate insights into actionable strategies.
- Strong collaboration skills to work cross-functionally and manage multiple stakeholders.
- Excellent project management skills to ensure on-time content delivery.
- Up-to-date knowledge of content marketing trends, SEO best practices, and emerging technologies.
Summary:
If you are a strategic and creative content marketer with a passion for storytelling and engaging audiences, we encourage you to apply for the role of Content Marketing Manager at [Company Name]. Join us in driving our content initiatives and shaping our brand's narrative through compelling and impactful content.
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