Job descriptions

B2B SEO Specialist

SEO is a great strategy for SaaS companies that want to scale without spending loads of money. Yes it takes time but it is worth it. If you want to do SEO well, you are going to need an SEO specialist. This is an example job spec.

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Position Overview:

The B2B SEO Specialist will play a pivotal role in optimising our online presence for search engines. You will collaborate with the rest of the marketing team to drive targeted organic traffic, improve search rankings, and ensure that our website is easily discoverable by potential new clients.


  • Conduct in-depth keyword research to identify B2B-specific opportunities for optimising website content and enhancing search visibility.
  • Collaborate closely with content creators to develop and optimise SEO-friendly content that aligns with keyword strategies and addresses the needs of our audience.
  • Perform regular site audits to identify technical SEO issues specific and recommend solutions for improved crawlability and indexability.
  • Monitor and analyse organic search performance metrics within the search landscape using tools such as Google Analytics, SEMrush, or Moz.
  • Implement on-page and off-page SEO strategies tailored to our sector to improve our website's search rankings and relevance.
  • Stay updated with B2B industry trends and evolving search engine algorithms, adapting strategies as necessary.
  • Collaborate with web developers to implement any technical SEO enhancements and improvements.
  • Monitor and report on key SEO performance metrics, providing actionable insights to enhance results.
  • Continuously analyse competitors' SEO strategies and recommend adjustments to maintain our competitive edge.


  • X years of experience in SEO roles with a demonstrated track record of improving organic search rankings within the B2B sector.
  • Proficiency in SEO tools and platforms such as Google Analytics, SEMrush, Moz, and Ahrefs. (list any other relevant ones here)
  • Strong understanding of B2B-specific search engine algorithms, ranking factors, and SEO best practices.
  • Experience with keyword research, analysis, and optimization.
  • Detail-oriented mindset with the ability to analyse data and trends
  • Familiarity with HTML, CSS, and website architecture
  • Excellent communication skills to collaborate with other teams and provide insights.
  • Ability to adapt =SEO strategies to evolving trends and technologies.
  • Strong problem-solving skills and the ability to prioritise tasks effectively.
  • Creative thinking to find innovative ways to enhance organic search performance.


If you're a passionate and analytical SEO Specialist with a strong understanding of optimising for the B2B landscape, we encourage you to apply for the position at [Company Name]. Join us in enhancing our search engine visibility and making a substantial impact on our company's success!

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