checklists
Pre-campaign

Go-To-Market (GTM) Checklist Template

By following these practical steps in the GTM Checklist Template, B2B tech marketers can effectively plan and execute their go-to-market strategies, ensuring a successful product launch and sustained business growth.

Oops! Something went wrong while submitting the form.

Define the GTM strategy

  • Step 1: Clearly define your product or service offering and target market.
  • Step 2: Identify your unique value proposition and competitive differentiation.
  • Step 3: Determine the pricing strategy, distribution channels, and sales approach.
  • Step 4: Outline marketing and promotional tactics to drive awareness and demand.

Market research and validation

  • Step 1: Conduct market research to understand customer needs, pain points, and buying behaviours.
  • Step 2: Validate product-market fit through surveys, interviews, and prototype testing.
  • Step 3: Analyze competitor offerings, market trends, and industry dynamics.
  • Step 4: Refine the GTM strategy based on market feedback and insights.

Product readiness and positioning:

  • Step 1: Ensure the product or service is fully developed, tested, and ready for launch.
  • Step 2: Define the positioning and messaging that communicates the value proposition to target customers.
  • Step 3: Develop sales collateral, product documentation, and training materials for internal teams.
  • Step 4: Conduct user testing and gather feedback to iterate on product positioning and messaging.

Sales enablement and training

  • Step 1: Train sales teams on product features, benefits, and value proposition.
  • Step 2: Provide sales collateral, demo scripts, and objection handling guidelines.
  • Step 3: Equip sales teams with tools and resources to effectively engage prospects and close deals.
  • Step 4: Continuously monitor sales performance and provide ongoing training and support as needed.

Marketing and promotional activities:

  • Step 1: Develop a marketing plan outlining key messaging, channels, and tactics.
  • Step 2: Create marketing assets such as website content, social media posts, and email campaigns.
  • Step 3: Launch promotional activities to generate awareness and drive demand, such as events, webinars, or content marketing campaigns.
  • Step 4: Monitor marketing performance metrics and adjust strategies based on results and feedback.

Channel and partner enablement:

  • Step 1: Identify potential channel partners or resellers to expand market reach.
  • Step 2: Develop channel enablement programs to train partners on product features, benefits, and sales processes.
  • Step 3: Provide partners with marketing collateral, sales support, and incentive programs to drive engagement and loyalty.
  • Step 4: Establish clear communication channels and feedback mechanisms to maintain alignment and collaboration with partners.

Customer acquisition and retention:

  • Step 1: Implement lead generation strategies to attract and engage target customers.
  • Step 2: Convert leads into customers through personalised sales and marketing efforts.
  • Step 3: Onboard new customers and provide ongoing support to ensure a positive experience.
  • Step 4: Implement retention programs to drive customer loyalty and repeat business.

Metrics and measurement

  • Step 1: Define key performance indicators (KPIs) aligned with GTM objectives, such as sales revenue, customer acquisition cost (CAC), or customer lifetime value (CLTV).
  • Step 2: Implement tracking mechanisms and analytics tools to monitor KPIs and measure performance.
  • Step 3: Regularly review and analyse performance data to identify areas of improvement and optimisation.
  • Step 4: Use insights to iterate on the GTM strategy and drive continuous improvement.
The Best Agencies

Top 10 Lists of Agencies

We've collated lists of some of the most popular B2B Technology & B2B SaaS Marketing Agencies and Consultants. We have grouped them by specialism to help you produce your shortlist.

The B2B Hackers

We're B2B SaaS Specialists

At B2B Hackers we speciliase in providing knowledge and support for B2B SaaS companies. Whether that's through useful guides and templates or our recommended list of B2B SaaS specialist agencies we're here to help.

Get in touch