Paid Media Specialist

Paid media can be a rocket ship to your growth when executed well. Your marketing budget is precious so make sure you hire the right person for the role with this SaaS paid media specialist job spec.

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Position Overview:

The Paid Media Specialist will be responsible for planning, executing, and optimising paid media campaigns across various platforms. You will work closely with cross-functional teams to ensure campaigns align with business goals, deliver strong ROI, and reach the right audience at the right time.

Responsibilities:

  • Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more.
  • Collaborate with the Marketing and Content teams to align paid campaigns with overall marketing objectives and messaging.
  • Conduct keyword research, ad copy creation, and landing page optimization to drive campaign effectiveness.
  • Set up, monitor, and optimise paid media campaigns to ensure they meet performance goals.
  • Analyse campaign data to identify trends, insights, and opportunities for optimization.
  • Manage budgets, bidding strategies, and targeting to maximise campaign ROI.
  • Stay updated on industry trends and platform changes to implement best practices.
  • Collaborate with designers and copywriters to create engaging ad creatives.
  • Implement A/B testing strategies to improve ad performance and conversion rates.
  • Provide regular performance reports and insights to stakeholders.
  • Stay current with emerging paid media trends and technologies.

Qualifications:

  • X years of experience in B2B paid media management or digital advertising.
  • Proficiency in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
  • Strong understanding of paid media strategies, tactics, and optimization techniques.
  • Analytical mindset with the ability to interpret campaign data and make data-driven decisions.
  • Strong attention to detail and organisational skills.
  • Experience with A/B testing and conversion rate optimization.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple campaigns and priorities simultaneously.
  • Certifications in relevant platforms (e.g., Google Ads certification) are a plus.
  • Familiarity with marketing analytics tools such as Google Analytics & HubSpot.

Summary:

If you're a results-oriented and analytical professional with a passion for driving impactful paid media campaigns, we encourage you to apply for the role of Paid Media Specialist at [Company Name]. Join us in optimising our paid media efforts to reach our target audience and achieve exceptional results.

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