Job descriptions

Digital Marketing Manager

A lot of digital marketing managers are expected to know and be experts in everything digital which is impossible. This job spec is more realistic and focuses on a role which works with a team of specialists.

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Position Overview:

The Digital Marketing Manager will be responsible for developing and implementing our digital marketing strategies across various platforms. You will lead a team of digital marketing specialists and collaborate with cross-functional teams to create compelling online experiences that resonate with our target audience.


  • Develop and execute comprehensive digital marketing strategies to achieve company objectives, including brand awareness, lead generation, and conversion.
  • Manage and optimise digital channels, including social media, email marketing, website, and online advertising campaigns.
  • Lead a team of digital marketing specialists and provide guidance on campaign ideation, content creation, and performance analysis.
  • Collaborate with the Content Marketing Manager to ensure consistent messaging and storytelling across digital platforms.
  • Monitor key digital marketing metrics and provide regular performance reports with actionable insights.
  • Stay current with industry trends and best practices to implement innovative digital marketing approaches.
  • Work with external agencies and partners to enhance digital marketing efforts and leverage new opportunities.
  • Manage the digital marketing budget, allocating resources effectively across various initiatives.
  • Oversee A/B testing and conversion rate optimization strategies to improve campaign effectiveness.


  • [X] years of experience in digital marketing with a proven track record of driving results.
  • Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics.
  • Strong leadership and team management skills.
  • Data-driven mindset with the ability to analyze and interpret performance metrics.
  • Creative thinker with the ability to develop engaging digital campaigns.
  • Excellent communication and collaboration skills.
  • Experience with project management and the ability to manage multiple projects simultaneously.
  • Up-to-date knowledge of digital marketing trends and emerging technologies.


As the Digital Marketing Manager at [Company Name], you will lead a dynamic team in designing and executing digital strategies that resonate with our audience. This role presents an exciting opportunity to combine your strategic mindset with your creative flair to drive brand awareness and foster engagement across various digital platforms. Join us in shaping the future of our digital presence and making a tangible impact on our company's growth trajectory.

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