SEO is one of the most important tools in a marketers arsenal. When executed correctly it can help a company grow organically and efficiently with a steady stream of inbound leads generated through the website.
The problem is that it is time-consuming, a bit tricky and takes a while to have an impact. Thats why many companies outsource SEO to an agency. We've compiled a list of the best SEO agencies for B2B Technology and SaaS companies.
Conducting an SEO campaign for a B2B technology product and/or service is unique because of the complex buying cycle and technical information that surrounds products.
Unlike 'consumer' products, more often than not a technology product can be quite complex and operate in a very 'niche' field of education - this means performing search engine optimisation for these companies involves a lot of time that is needed to take to learn about the product itself and the audience.
As we have mentioned, running an SEO campaign for a B2B Technology company is unique. These consultancies and agencies have direct experience of conducting SEO agencies for B2B Technology and SaaS companies.
Why we picked Team4: Team4 are a boutique consultancy specialising in B2B technology digital marketing. We picked them for our list because they are very performance focused and data-driven. Also because they are small they have a very close relationship with their selected clients.
Standout Attributes: One of the standout attributes of Team4 is that they are product focused. They believe that marketing, sales and product all need to work together and cannot work in isolation. Rather than running digital marketing in isolation they like to help companies develop their products with growth in mind.
Client Testimonial: "Team4 transformed the way we thought about digital marketing. They helped us set up foundations for growth and we have already seen the fruits of that work."
Why we picked Directive: Directive are a well establish B2B Technology marketing agency that are focused on 'customer generation' which is essentailly the whole point of marketing. They have experience of working with lots of different tech companies, large and small.
Standout Attributes: Directive consulting provide SEO as well as a host of other services and they pride themselves on being integrated when it comes to delivering multiple solutions.
Client Testimonial: "It’s the kind of team dynamic I want to build within my own teams. To have that with an outside vendor is really impressive.We had a 70% increase in sales from our SEO and paid search activity."
Why we picked Gripped: Gripped have some good experience working with B2B tchnology companies. They work a lot with inbound marketing and specifically using SEO to help companies generate more inbound leads and revenue.
Standout Attributes: Gripped believe in creating long-term partnerships like many other agencies do. They do also back this up with some key values that they stick to and believe which outlines they are open and transparent in how they work with clients.
Client Testimonial: "We've gone from generating 3 to 4 leads a month to generate a minimum of 100 leads per month. Our pipeline is healthy and leads are translating into revenue. We have a happy sales team who are supportive of our agency relationship."
Why we picked Skale: We picked Skale agency for our list because they prioritise working towards business KPIs and revenue. This isn't a point of differentiation from other agencies as all do this but they have proof of executing on this point.
Standout Attributes: Skale agency have in-house experience which is a great asset for an agency to have. A lot of specialists working in agencies have never actually worked 'in-house' before so they don't understand the context of what they are trying to do, or, the issues that there customers are facing when working in-house.
Client Testimonial: "It effectively reaches the desired target audience. Enhances brand visibility. The exceptional support team, at SKALE is always available to assist in optimizing campaigns."
Why we picked Powered By Search: Powered By Search offer to make a difference in 90 days or less which is a great thing for a client to know when going into business with them.
Standout Attributes: Powered by search have a lot of examples where they have helped SaaS companies to scale. from $11.1M in SEO Pipeline for Data Privacy SaaS to 135% of Paid Ads Pipeline Target Delivered for CyberSec SaaS, they have proven examples of driving pipeline for companies looking to scale up.
Client Testimonial: "Our paid digital program was performing well, but we needed to really scale it to take advantage of the marketing opportunity that we had. [Powered by Search helped us achieve] 20 to 40% range growth quarter over quarter from LinkedIn specifically."
Why we picked 93x / Clarity PR: We picked 93x / Clarity PR because they have experience working with lots of different B2B Tech companies including very large ones like Amazon Business. This means they have experience of designing and executing SEO strategies.
Standout Attributes: 93x are part of Clarity PR Group and therefore they have access to a broad set of different teams with lots of different specialisms and skills. They also have a global presence and a large one in New York so they are used to working with companies trying to scale into the US and into Europe alike.
Client Testimonial: "We recently completed a website relaunch project with 93 Digital and are very happy with the experience and the final result. From initial development to final execution, we felt supported and were confident in the 93 team’s expertise.
They provided consistent and open communication throughout all project phases: discovery on rebrand, UX, content plan, digital strategy & SEO, and more. The relaunch went smoothly and we have received a lot of positive feedback from our stakeholders. We would not hesitate to recommend 93 to other B2B companies. Big thanks to Hollie, James, Alex, Ricci, Dan, and the whole team!"
We cannot include every potential agency on our list, otherwise it wouldn't be very useful!
Working with an SEO (Search Engine Optimisation) agency can have several advantages over handling SEO in-house, depending on your specific needs and circumstances. Here are some of the benefits of working with an SEO agency. Additionally, some businesses may find that a hybrid approach, combining in-house and agency efforts, works best for them, allowing for more flexibility and control over their SEO strategy.