This is a PDF template for a digital marketing strategy design. This is a visual way to depict the elements that make of a typical B2B digital marketing strategy. It matches the standard stages of the B2B buyer journey and utilises the most common channels used in B2B digital marketing strategies.
Weekly reporting is an important part of working in Digital Marketing. Unlike B2C marketing, weekly reporting is the most important cadence to report on when working in a B2B SaaS company.
One of the most important parts of reporting on marketing metrics is keeping track of the amount of money you are spending on paid advertising and monitoring the ROI of your ads.
We've also included some handy graphs into the spreadsheet. These can be used to measure growth and the scale of your marketing operations as well as keeping track of the efficiency of your marketing efforts by monitoring conversion rates
The majority of these templates have been used by in-house marketers in their own day-to-day. They are made in Google documents and Sheets so to use them you need to create a copy and save that copy into your own Google Drive.
A simple digital marketing report spreadsheet to keep track of B2B marketing metrics and KPIs on a weekly basis.
A handy infographic showing the most common digital marketing strategies aligned with the B2B buyer journey.
Marketing operations is all about running a smooth marketing strategy. Use this handbook to document important info
Briefing a marketing agency well can lead to a mutually beneficial partnership. Use this simple template to do just that
Keyword research is key to success when running high-performance PPC and SEO campaigns. Use this template to get a head-start.
We've collated lists and directories of the best B2B SaaS marketing consultants, agencies and experts. Use our lists to shortlist your supplier of choice for your next marketing strategy.
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