The Best B2B SaaS Digital Marketing Consultants

The Best B2B SaaS Digital Marketing Consultants

There aren't that many specialist digital marketers for B2B companies. We've collated a list of some of the best B2B digital marketing consultants around for your consideration.

Mike Khorev

You know that SEO (Search Engine Optimization) is the top marketing channel when it comes to generating new customers, sales and revenue but you don’t know how to make it work for your B2B or SaaS brand. You get confused with all the technical mumbo-jumbo SEO techniques and strategies and not sure how to use its full potential, drive qualified prospects and outrank your competitors.

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Alex Croucher

An accomplished B2B marketing strategist, consultant, technologist, and Chartered Marketer with a distinguished career spanning almost two decades. Alex has championed marketing initiatives and strategies for a range of disruptive B2B tech brands including Fujitsu, VMware, Auth0, Citrix, Research Machines, and NCR Technologies. Services include B2B marketing strategy, account-based marketing, MarTech strategy, content and demand gen.

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Kamel Ben Yacoub​

I'm a former B2B/SaaS Head of marketing turned freelancer with proven results for over 10 years. I've worked for several Europeans high growth start-ups and established companies as well creating their global PPC and SEO marketing strategies.

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Ben Cotton

I'm a global revenue marketing leader with a proven track record of success and high performance at hypergrowth SaaS companies. I’m relentlessly focussed on increasing revenue, building remarkable teams, exceeding goals, delivering award-winning work and improving every single day. And the best is yet to come.

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Dawn Hutchinson

I am aware that not every SaaS founder or CEO is an expert in marketing, and even if they are, they often don't have the time to implement a successful strategy on their own. AND as a start-up, you may not have the funds to invest in a full-time Marketing Director and would prefer to steer that investment towards marketing your product in the first years when it really counts.

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1. Mike Khorev

Whether a company has an in-house marketing expert or is in the process of seeking an inbound and content marketing consultant for their B2B, SaaS, software, startup, IT, or Technology company, Mike Khorev can provide assistance in accelerating growth through results-oriented digital marketing campaigns. As an inbound marketing consultant, Mike works collaboratively with clients as an extension or addition to their team, specialising in creating and optimising marketing and sales funnels, driving an influx of sales qualified leads, and ultimately boosting revenue. Mike's expertise encompasses the following areas where he can provide assistance.

2. Alex Croucher

Alex is a highly skilled B2B marketing consultant and Chartered Marketer, boasting a rich professional background of more than fifteen years. Throughout Alex's career, they have cultivated extensive expertise in collaborating with business-to-business companies and marketing agencies. Their primary focus lies in providing comprehensive support to clients in the areas of marketing campaign creation, management, and delivery, as well as marketing technologies, change projects, and customer acquisition strategies.

Notably, Alex takes pride in their leadership role in numerous complex B2B marketing initiatives and digital projects. Their exceptional talents have been sought after by reputable organisations such as Citrix, Fujitsu, VMware, Boots, BUPA, NCR Corporation, Deloitte, Pearson, and a diverse array of national and international B2B tech firms and marketing agencies.Alex's qualifications include a CIM diploma in marketing communications from Cambridge Marketing College. In addition, they actively volunteer as a mentor, providing guidance and support to aspiring members of the Chartered Institute of Marketing, the world's premier marketing body.

3. Kamel Ben Yacoub​

Kamel is one half of getuplead where he works with Katia González. Together they claim to neither be consultants or an agency so they don't fit anywhere really but we added them into this list of consultants. When clients engage their services, they gain much more than a conventional "consultant" or agency – they secure a trusted partner. Placing the clients' needs as their top priority, this team seamlessly integrates themselves as invaluable members of the client's own team. With a decade of experience, they have successfully led digital marketing strategies for renowned SaaS companies like Siemens, Adobe, Acer, and various others, encountering and overcoming a diverse range of challenges along the way.

This wealth of experience has equipped them with the necessary knowledge and perseverance to deliver tangible results. Valuing both strategic planning and execution, they take genuine pleasure in shaping comprehensive strategies from start to finish. As data-driven marketers, they base their decisions on thorough analysis and insights, refusing to rely on guesswork or vague intuitions. Unlike agencies that may hastily jump into execution, this team diligently conducts the groundwork to ensure that their creations are not only impressive but also effective, eliminating any room for empty promises.

4. Ben Cotton

Ben is an accomplished global sales enablement leader, boasting a wealth of experience and expertise in the field. Throughout his career, he has had the privilege of collaborating with industry-leading businesses such as Google, HubSpot, Indeed, and Edelman, gaining invaluable insights into their winning go-to-market strategies, business models, operating systems, and sales plays. Ben has acquired comprehensive knowledge in various domains, including subscription and freemium models, direct and channel sales, customer acquisition, cross-selling, upselling, and catering to a wide range of businesses from startups to SMEs and enterprise-level organizations. His front-row seat in the industry has provided him with a unique perspective.

On a personal level, Ben brings an unwavering drive for success, a competitive spirit, an entrepreneurial mindset, a passion for operational excellence, and a strong inclination towards team development and execution. He is a prolific writer and speaker, regularly sharing his expertise on sales enablement, sales and marketing alignment, and inbound marketing. Ben has had the privilege of speaking at various prestigious events held in cities such as Amsterdam, Dublin, Helsinki, London, and Oslo. Additionally, he has made valuable contributions to online events hosted by HubSpot, Selling Power, Sales Hacker, XANT, Sales for Life, and the Sales Management Association, further solidifying his position as a thought leader in the industry.

5. Dawn Hutchinson

Dawn, a highly accomplished professional in the B2B marketing realm, has amassed an impressive 20 years of experience in the industry. As a Fellow Chartered Marketer, she has honed her expertise through her tenure in global technology companies and as the founder of her own thriving digital agency. However, it was her deep passion for SaaS marketing that prompted her to embark on a transformative journey.

Repositioning herself as a dedicated SaaS marketing consultant, Dawn has never looked back since. Her unwavering dedication to the field is evident as she dedicates countless hours to learning, expanding her knowledge, and pushing the boundaries of the industry. With a laser focus on implementing growth strategies and tactics that yield tangible results, Dawn lives and breathes SaaS marketing. Her commitment to excellence and her relentless pursuit of success make her a valuable asset to her clients, ensuring that they achieve remarkable outcomes in their marketing endeavours.