ABM, or Account-Based Marketing, is a strategic marketing approach that focuses specific accounts.
Character AI involves the use of artificial intelligence to generate and animate characters.
Conversion rate measures the percentage of visitors or users who take a desired action.
CPL (Cost Per Lead) calculates the cost of acquiring a new potential customer's contact information.
CAC (Customer Acquisition Cost) measures the expense of acquiring a new customer for a business.
Dark Social Media Marketing refers to the practice of sharing and promoting content through private
A data layer is a structured format used to organize and store information about user interactions
A DMP allows you to collect, store, manage, and analyze large volumes of data.
A DSP automates the process of buying digital ad space across multiple platforms.
Google Analytics 4, or GA4, is the latest version of Google's web analytics platform.
Google Tag Manager for B2B websites is a powerful tool provided by Google that enables businesses to
An LLM, or Large Language Model, is a type of artificial intelligence (AI) model.
Latent Semantic Indexing (LSI) is an indexing and retrieval method used by search engines
Lead Nurturing is the process of building and maintaining relationships with potential customers.
Lead Scoring is a methodology used by sales and marketing teams to rank and prioritize leads
MLops, short for Machine Learning Operations, refers to the set of practices, tools, and processes
MQL (Marketing Qualified Lead) is a prospect showing potential interest in a product or service.
ROAS is a metric used to measure the revenue generated from advertising campaigns.
ROI (Return on Investment) measures the profitability of an investment or activity.