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The 10 Best PPC Agencies for B2B SaaS & Technology Companies

Looking for an PPC agency to help your B2B SaaS company? One that has worked with similar companies before and know what they are doing? We've put together a list of some of the best PPC agencies around for B2B SaaS companies.
A Quick Summary

B2B SaaS PPC is one of the best and proven ways to scale your business but it can be difficult to manage and implement yourself if you don't have the skills in-house, or more likely the time to manage it.

Best SaaS PPC AGENCIES Shortlist
  1. Lever Digital - Best for SaaS PPC.
  2. Team 4 - Best for niche technology and consultancy.
  3. Semetrical - Best for revenue attribution. 
  4. Hey Digital - Best for SaaS start-ups.
  5. Gripped - Best for inbound marketing.
  6. Powered By Search - Best for search engine specialists.
  7. 93x (Clarity PR) - Best for US based tech companies.
  8. Brainlabs - Best for more consumer-based campaigns.
  9. Generate UK - Best for small B2B companies.
  10. Impression -  Best for award-winning.

What is a PPC agency?

Pay Per Click (PPC) is one of the best and proven ways to scale your business but it can be difficult to manage and implement yourself if you don't have the skills in-house, or more likely the time to manage it, that is where a PPC agency comes in. Using there experience they manage Pay Per Click campaigns for many different companies, reducing the risk of trying to run it in-house.

The 10 Best B2B Tech PPC Agencies Overview

Running PPC campaigns for B2B technology and SaaS companies is one of the best and proven ways to scale your business but it can be difficult to manage and implement yourself if you don't have the skills in-house, or more likely the time to manage it.

1

Lever Digital

Best for SaaS PPC specialists.

Lever Digital

Google Rating
  • Industry experts
  • Senior specialists
  • Proactive

Why we picked Lever Digital: Lever's highly experienced team has worked in-house and helped scale some of Europe's fastest-growing startups and unicorns. Their staff are seasoned specialists who focus on quality by making data-driven decisions and maximising the return on investment.

Standout Attributes: They see themselves as partners in their client's growth rather than just any other client. They take a hands-on approach, using their years of experience to help guide their clients to the most profitable and scalable marketing channel mix.

Client Testimonial: "We've worked with the team at Lever for several years, and during that time, they've helped us scale from £100k in annual revenue to over £2.5m. We're still growing 100% YoY now. We couldn't have achieved that success without the Lever team."

Pros & Cons
  • Industry experts
  • Senior specialists
  • Proactive
  • Selective of clients
  • Small team
2

Team4

Best for niche technology and consultancy.

Team4

Google Rating
  • Senior Consultants
  • Niche Specialists
  • Product Led

Why we picked Team4: Team4 are a boutique consultancy specialising in B2B technology digital marketing. We picked them for our list because they are very performance focused and data-driven. Also because they are small they have a very close relationship with their selected clients.

Standout Attributes: One of the standout attributes of Team4 is that they are product focused. They believe that marketing, sales and product all need to work together and cannot work in isolation. Rather than running digital marketing in isolation they like to help companies develop their products with growth in mind.

Client Testimonial: "Team4 transformed the way we thought about digital marketing. They helped us set up foundations for growth and we have already seen the fruits of that work."

Pros & Cons
  • Senior Consultants
  • Niche Specialists
  • Product Led
  • Small
  • Remote Working
3

Semetrical

Best for revenue attribution.

Semetrical

Google Rating
  • Focus on revenue
  • Digital Marketing Specific
  • Developed their own systems

Why we picked Semetrical: Like many other agencies Semetrical have won awards for their digital marketing services, but the reason we added them onto our list wasn't because of their awards. We included them because not only do they offer a suite of digital marketing services but they also spent the time to develop their own code to help companies wit h revenue attribution which is really important.

Standout Attributes: Semetrical have built their own technology they call S.A.M which works with your CRM system and helps attribute marketing activities.

Client Testimonial: "Semetrical are a great digital agency. They support FDM Group with SEO, paid media, content, digital PR and analytics. They're a great team, helpful and responsive and full of great creative ideas. They've been instrumental in helping us deliver our digital marketing strategy."

Pros & Cons
  • Focus on revenue
  • Digital Marketing Specific
  • Developed their own systems
  • Not B2B Specific
  • Expensive
4

Hey Digital

Best for SaaS start-ups.

Hey Digital

Google Rating
  • SaaS Start-up Specialists
  • Manage CRO
  • Focused on PPC & Paid Media

Why we picked Hey Digital: Hey Digital are SaaS specialists which is why they made our list. Specifically they have lots of experience working with SaaS start-ups that sometimes bridge that gap between B2C and B2B.

Standout Attributes: Hey Digital talk a lot about revenue and ensuring their work drives revenue for the businesses they work with. They have experience working with businesses whose main call to action is to 'sign-up' and specifically running campaigns across not only paid search but paid social too including video marketing.

Client Testimonial: "As a fast growing startup we needed to get the word out about our product effectively and efficiently. Hey Digital partnered with us to lay a strong foundation for ongoing paid marketing, with refreshed creative and targeting optimisations that significantly reduced cost per signup."

Pros & Cons
  • SaaS Start-up Specialists
  • Paid Media Experts
  • Small
  • Limited Offering
5

Gripped

Best for inbound marketing.

Gripped

Google Rating
  • Scientific approach to growth
  • Inbound Specialists
  • B2B Tech Agency

Why we picked Gripped: Gripped have strong experience in working with B2B Technology companies that are looking to grow their revenue which is why they have made our list. Specifically they have experience in running PPC and Paid Media campaigns for these clients.

Standout Attributes: Gripped believe in creating long-term partnerships like many other agencies do. They do also back this up with some key values that they stick to and believe which outlines they are open and transparent in how they work with clients.

Client Testimonial: "We've gone from generating 3 to 4 leads a month to generate a minimum of 100 leads per month. Our pipeline is healthy and leads are translating into revenue. We have a happy sales team who are supportive of our agency relationship."

Pros & Cons
  • Scientific approach to growth
  • Inbound Specialists
  • B2B Tech Agency
  • Not as data-driven
  • Can be expensive
6

Powered By Search

Best for search engine specialists.

Powered By Search

Google Rating
  • Intent Based Campaigns
  • Well known tech clients
  • Search Specialists

Why we picked Powered By Search: Powered By Search made it onto our list because of their real-life examples of helping SaaS companies make more money. They are also specialists in search engine marketing and obviously PPC is part of that.

Standout Attributes: Powered by search have a lot of examples where they have helped SaaS companies to scale. from $11.1M in SEO Pipeline for Data Privacy SaaS to 135% of Paid Ads Pipeline Target Delivered for CyberSec SaaS, they have proven examples of driving pipeline for companies looking to scale up.

Client Testimonial: "Our paid digital program was performing well, but we needed to really scale it to take advantage of the marketing opportunity that we had. [Powered by Search helped us achieve] 20 to 40% range growth quarter over quarter from LinkedIn specifically."

Pros & Cons
  • Intent Based Campaigns
  • Well known tech clients
  • Search Specialists
  • Limited offering
  • Polarising views
7

93x (Clarity PR) 

Best for US based tech companies.

93x (Clarity PR)

Google Rating
  • Global offering
  • Inbound Specialists
  • B2B Tech Agency

Why we picked 93x / Clarity PR: We picked 93x / Clarity PR because they have experience working with lots of different B2B Tech companies including very large ones like Amazon Business.

Standout Attributes: 93x are part of Clarity PR Group and therefore they have access to a broad set of different teams with lots of different specialisms and skills. They also have a global presence and a large one in New York so they are used to working with companies trying to scale into the US and into Europe alike.

Client Testimonial: "93x are a complete breath of fresh air to work with. They take a proactive approach to SEO, I'm never asking "what else can we do", they're providing me with recommendations and just going into the site and getting the work done. Our account manager has great communication and responds quickly. They really understand our business and objectives, and have a strategy to match!"

Pros & Cons
  • US & UK Bases
  • Inbound Specialists
  • B2B Tech Experts
  • Large Company
  • Recently Acquired

Honourable mentions

As you can imagine we can't include every possible agency on this list, we've just added the ones we think you should consider in your search as a priority. There are some other agencies that are not solely focused on B2B SaaS & Tech ppc that you can also consider if you would like more options so the following agencies are PPC agencies but they are not specialists in tech:

8

Brainlabs

Best for US based tech companies
9

Generate UK

Best for small B2B companies.
10

Impression

Best for award-winning.

How we picked the best PPC agencies

In the process of selecting the best B2B SaaS PPC agency, we conducted a comprehensive assessment. This involved rigorous testing, meticulous analysis, thorough evaluation, and detailed comparisons among the leading agencies in the industry today.

To identify the top B2B SaaS PPC agencies, our team delved into a rigorous examination, considering factors such as pricing, capabilities, features, functionalities, user interface, ease of engagement, and the quality of customer support.

This assessment was based on our firsthand experience and insights gathered from discussions with fellow professionals in the B2B SaaS PPC field. I diligently assessed and assigned weight to the key features and offerings that are instrumental in making a PPC agency an optimal choice for achieving successful campaigns within the specific context of B2B SaaS.

PPC vs Paid Social

Although agencies running PPC campaigns are often called 'PPC agencies' most of the time they run advertising campaigns on a variety of different mediums such as Social Media Platforms as well as Search Engines. Sometimes agencies will call themselves 'Performance Marketing' agencies or 'Paid Media Agencies' too. When running campaigns on social media platforms it is usually called Paid Social, where as just posting content on social media would be called 'organic social', because you aren't paying to do anything.

Do PPC agencies also do Paid Social?

Yes, most 'PPC' agencies will also provide Paid Social management as a service. The specific social media channels they will specialise in may differ though. For example a B2B specific agency probably won't specialise in lots of Tik Tok advertising and visa versa with B2C and LinkedIn advertising.

Is PPC just for Google Ads?

No PPC usually covers Google Ads, Bing Ads and sometimes other comparison and review sites such as Capterra (Gartner Digital Markets) - this is very common on B2B SaaS. You can also get industry websites that have product listing that will charge on a Pay per Click basis to maintain your position in the list.

Benefits of working with a PPC Agency

There are benefits to working with a PPC agency, that is why they exist as businesses but it can sometimes be difficult to fully understand all of the benefits. Here are the main ones:

What is the ultimate goal of working with a PPC agency?

The ultimate goal of working with a PPC agency is to drive profitable results from your digital advertising efforts. This includes achieving higher traffic, better conversions, efficient budget allocation, and ultimately a positive ROI. PPC agencies use their expertise to continually refine and optimise your campaigns to meet these objectives and grow your business.

The B2B Hackers

We're B2B SaaS Specialists

At B2B Hackers we speciliase in providing knowledge and support for B2B SaaS companies. Whether that's through useful guides and templates or our recommended list of B2B SaaS specialist agencies we're here to help.

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