The Best AI Content Writing Tools

With articifial intelligence (AI) cropping in all over the place, nearly every software has some form of AI built into it. Usually its in the form of a chatbot, but what about pure AI tools? We've listed some of the best AI software tools for SaaS marketers to use.

AI tools for B2B Marketing

If you are looking to increase your productivity and work smarter rather than harder then have a look through these AI tools as we're sure at least one of these can help improve your SaaSy marketing efforts, happy hunting.



The first to market and most widely used.


On-brand AI content wherever you create.


Claude AI

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Surfer SEO

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1. ChatGPT

A crowd favourite, ChatGPT is an AI language model developed by OpenAI. It is designed to generate human-like responses to text inputs and can be used in a conversational context. ChatGPT has been trained on a large amount of text data to understand and generate coherent and contextually relevant responses. You can use ChatGPT to help you create blog posts, generate ideas, write ad copy and even code some basic scripts for you. It definitely helps SaaS marketers scale their content output and effectiveness.

2. Jasper AI

Jasper AI is a user-friendly AI writing tool designed to streamline content creation. By inputting simple prompts, Jasper swiftly generates original, top-notch content. This versatile tool can be utilized for crafting a wide range of content types, such as blog posts, product descriptions, marketing copy, and much more. Jasper was founded by Dave Rogenmoser.

3. Claude AI

Claude is a next-generation AI assistant created by Anthropic. Accessible through chat interface and API in their developer console, Claude is capable of a wide variety of conversational and text processing tasks while maintaining a high degree of reliability and predictability. Claude can help with use cases including summarization, search, creative and collaborative writing, Q&A, coding, and more. Early customers report that Claude is much less likely to produce harmful outputs, easier to converse with, and more steerable - so you can get your desired output with less effort. Claude can also take direction on personality, tone, and behavior.

4. Surfer SEO

Surfer SEO is an on-site SEO tool that utilises artificial intelligence (AI) and machine learning algorithms to help website owners, SEO professionals, and content creators optimize their web pages for better search engine rankings. Surfer SEO leverages AI in several ways to provide data-driven insights and recommendations for content optimization.

Michał Suski co-founded Surfer and has been evangelizing the product and data-driven approach to optimization ever since. He trained hundreds of SEOs, copywriters, and marketers on on-page SEO, content, and technical optimization.

Frequently Asked Questions (FAQs)

What is AI used for in Digital Marketing?

AI plays a crucial role in digital marketing, particularly in situations where speed is paramount. Leveraging data and customer profiles, AI-driven marketing tools can adeptly grasp the most effective ways to engage with customers. By autonomously delivering personalized messages at precisely the opportune moment, these tools eliminate the need for manual intervention from the marketing team, thereby ensuring optimal efficiency.

Can AI write my marketing blog content?

In short, yes. AI tools like ChatGPT can now write blog content for you. Currently it is not a completely automated process because you will need to include the formatting, imagery and also probably do some editing to ensure that it reads well and fits in with your brand tone of voice, although you can train it on tone of voice too. Eventually AI tools will be able to execute content creation from start to finish, you will just be the creative director.

Will AI tools replace all marketing jobs?

AI will  make some marketing roles redundant. History tells us that lots of jobs eventually get replaced by machines. Some basic examples are machines on manufacturing assembly lines, CCTV and surveillance, self-driving cars and self-checkouts. This means humans move into different roles. So, in marketing it is likely AI will replace more manual tasks such as content creation, freeing marketers up to focus on strategy and creative ideation.