I believe you should always work with an agency that deeply understands the nuances of your specific market. B2B SaaS and technology companies have some unique inbound marketing challenges that are slightly different to regular B2B companies and B2C companies. That’s why I’ve put together a list of some of the top B2B SaaS specific SEO agencies around.
93x is part of 93digital, one of the leading WordPress agencies in the UK. 93x is a sub-brand of 93digital and was founded in 2015 by Alex Price. 93x specializes in PPC and SEO for B2B SaaS companies with a focus on quality lead generation over quantity and driving pipeline and revenue rather than rankings and traffic.
93x are based in London and have worked with B2B SaaS start-ups, scale ups and unicorns such as Nexthink and highly funded scale-ups like Peak AI.As they specialize in PPC and SEO they are a good choice if you are looking for search engine marketing specialists who can unify your keyword marketing strategy under one roof.
Directive Consulting was founded in the USA by Garrett Lee Mehrguth and claims to “Reach goals that others couldn’t. Find opportunities that others missed and Hit your SQL targets every time.” Directive have offices all over the world and they have 145 employees on LinkedIn so they are the largest agency by # of employees on this list.
Although Directive do offer SEO services they are more like strategy consultancy that offer multiple services and build a strategy around your Total Addressable Market (TAM) and your users and buyer personas etc. As they are larger, more ‘strategic’ in their messaging they are likely to be on the expensive side of things, especially as they have a large employee base and number of offices so it’s worth considering that when comparing them with other agencies on this list.
Accelerate Agency is based in Bristol, UK. It has ~60 employees on LinkedIn and was founded in 2017 by Nick Brown. Nick’s background is in e-commerce SEO but has since changed direction to focus on SaaS companies with Accelerate.
Although Accelerate works with SaaS companies outside of the B2B sector they do have clients such as RingCentral who obviously sell B2B. Like many SEO agencies Accelerate have a ‘360 degree’ approach to SEO which combines on-site, off-site and content marketing.
A competent agency that has worked with B2B SaaS companies and shown proven results, they are a good choice for a company looking for an experienced SEO agency within the B2B SaaS sector.
Skale is based in Barcelona, Spain and was founded by Jake Stainer & Italo Viale in 2020 . They have 47 employees on LinkedIn, Both Jake and Italo worked in-house for B2B SaaS brands such as Typeform so they understand the requirements of scaling inbound demand generation for a B2B SaaS company.
Because of Jake and Italo’s experience of working in-house at B2B SaaS companies they know the importance of driving revenue through inbound marketing rather than just looking at ‘vanity’ metrics such as rankings and traffic, this is why working with an agency that specializes in B2B SaaS is important and Skale pride themselves on understanding this environment and also helping hit your MRR and ARR goals.
RevenueZen are based in Oregon in the USA so they are a good fit if you are looking for a US based SEO agency specializing in B2B SaaS SEO. They have 17 employees on LinkedIn so they are a fairly small agency (not always a bad thing) and they were founded in 2017 by Alex Boyd & Fitz Cyr.
RevenueZen claims to utilize battle tested and google approved search engine optimization and content strategies to help you generate more inbound demand, and book more qualified demos for your product or platform.
Like many of the agencies we cover in this list they also provide other digital marketing services such as LinkedIn Marketing, content marketing and Google Analytics services for B2B SaaS companies so if you are looking for an agency in the USA who can put together an integrated inbound marketing campaign for you, these guys are worth a shout.
Simple Tiger is a small SEO agency based in Florida, USA. They have 15 employees on LinkedIn and were founded in 2006 by Jeremiah Smith who is a digital marketing consultant With over 15 years of experience.
Simple Tiger is an SEO agency with deep connections in SaaS making them one of the top choices for many well-known names worldwide such as Segment.
Simple Tiger’s workforce is completely remote so it gives them the flexibility to work with businesses all around the USA and potentially the world so they are worth considering if you want to work with a relatively small and nimble agency that has experience working with leading SaaS companies. They don’t specifically just work with B2B SaaS companies but they do have experience of working with them.
Fortis agency is a content focused SEO agency specializing in B2B SaaS they were founded in 2017 in Istria by Davor Bomeštar, Fortis have 9 employees on LinkedIn so they are a very small agency but that is not always a bad thing.
Content is the fuel that drives organic growth for B2B SaaS companies so working with an agency like Fortis who really focus on content can be of real benefit to you and the company you work with.As they are such a small company they may not be suited for large multinational B2B SaaS companies but they will definitely be cheaper than some of the large agencies, especially the ones based in London and the USA so you get some great value for money when working with Fortis.
Powered By Search is based in Ontario and it was founded in 2009 by Dev Basu. Powered By Search specialize in working with B2B SaaS and technology companies. They work with you to see how they can help you grow your demos and trials, increase MRR, and reduce your cost of customer acquisition.
Powered By Search has 27 employees on LinkedIn and have worked with companies such as BaseCamp & VMWare, so they know what they are doing in the B2B SaaS world. Again like many other SEO agencies they also offer Paid Search services and also help companies out with marketing automation so if you are looking for support with more than just your SEO strategy they may also be able to help you out.
DemandWell was founded in 2018 by Mitch Causey. They have 39 employees on LinkedIn and are based in Indianapolis, USA. DemandWell have taken a slightly different approach to providing SEO services to SaaS companies as they package their services into a platform that productises their service which can often make it easier to see what they are doing and what’s going on.
Although DemandWell works with SaaS companies they don't specifically work with B2B SaaS companies so they aren’t as specialized as some of the other companies I mentioned here but they do really specialize in organic inbound marketing which not all of the other agencies do.
Digital Uncut pitch themselves as the digital marketing agency for start-ups. Although they don’t just work with B2B SaaS companies, they do have experience of working with B2B SaaS companies and doing their SEO.Digital Uncut has 16 employees on LinkedIn and was founded in 2015 in London, UK by Sam Martin-Ross.
Like other agencies we have mentioned in this list they also provide PPC services as well as SEO services. The fact that they specialize in working with start-ups is good if your company needs more thorough support across the board with your digital marketing strategy but may not be suited for enterprise B2B SaaS companies who have more specific needs.
SEO is a requirement for any successful growth marketing strategy. With potentially amazing ROI for B2B SaaS companies nearly every company has some form of SEO strategy. But if you don’t have the time or resources to do SEO in-house then you will
If you want to start working with an agency but you are not sure where to start or you are overwhelmed by the sheer number of SEO agencies around then you are in the right place. The in-depth reviews below highlight some of the best project management tools and their features. These tools offer a wealth of benefits, from tracking project progress in real-time and enabling team conversations around tasks to accessing project information from a mobile app.
Which one you settle on will come down to your workflow functionality and what set of features you need to make your projects run smoothly. Sometimes tools are so similar that it comes down to free plans, pricing scalability, or user interface to help you choose between them—I’ve added all of these details to support your decision-making.
