This template was made in Google Slides and provides you with an outline of a basic marketing operations handbook. The marketing operations handbook is an extremely useful and under-used tool.
Having everything documented in one place has many benefits and can help new team members and agencies get up to speed with your marketing operations setup and configuration without having to find everything out themselves.
Seed keywords are keywords that are used as 'seeds' in the broader keyword research. By using seed keywords you can group keywords together by themes and topics.
,In the template you will find a tab that can be used to group your seed keywords together.
Part of keyword research is producing something called a keyword map. This is where you map your keywords to the pages on your website. This template includes a tab where you can put your website pages.
The majority of these templates have been used by in-house marketers in their own day-to-day. They are made in Google documents and Sheets so to use them you need to create a copy and save that copy into your own Google Drive.
A simple digital marketing report spreadsheet to keep track of B2B marketing metrics and KPIs on a weekly basis.
A handy infographic showing the most common digital marketing strategies aligned with the B2B buyer journey.
Marketing operations is all about running a smooth marketing strategy. Use this handbook to document important info
Briefing a marketing agency well can lead to a mutually beneficial partnership. Use this simple template to do just that
Keyword research is key to success when running high-performance PPC and SEO campaigns. Use this template to get a head-start.
We've collated lists and directories of the best B2B SaaS marketing consultants, agencies and experts. Use our lists to shortlist your supplier of choice for your next marketing strategy.
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