This template was made in Google Slides and provides you with an outline of a basic marketing operations handbook. The marketing operations handbook is an extremely useful and under-used tool.
Having everything documented in one place has many benefits and can help new team members and agencies get up to speed with your marketing operations setup and configuration without having to find everything out themselves.
Seed keywords are keywords that are used as 'seeds' in the broader keyword research. By using seed keywords you can group keywords together by themes and topics.
,In the template you will find a tab that can be used to group your seed keywords together.
Part of keyword research is producing something called a keyword map. This is where you map your keywords to the pages on your website. This template includes a tab where you can put your website pages.