Digital Marketing
Darren Stewart
June 15, 2024

44 Eye-Opening Stats on B2B Marketing

Here are 44 stats that paint a picture of the current B2B marketing landscape.

B2B marketing is constantly evolving, and staying ahead means knowing the latest trends and insights. Here are 44 stats that paint a picture of the current B2B marketing landscape. These figures will help you understand where the industry is headed and how you can stay competitive.

Content Marketing

  1. 91% of B2B marketers use content marketing as part of their strategy .
  2. 70% of B2B marketers are creating more content than they did one year ago .
  3. 66% of the most successful B2B content marketers have a documented content strategy .
  4. 53% of B2B marketers say their content marketing is moderately successful .
  5. 72% of B2B buyers consume blog content during their journey .
  6. 94% of B2B marketers use LinkedIn to distribute content .

Email Marketing

  1. 93% of B2B marketers use email to distribute content .
  2. 59% of B2B marketers say email is their most effective channel for generating revenue .
  3. 31% of B2B marketers say email newsletters are the best way to nurture leads .
  4. 77% of B2B companies use an email marketing provider .

Social Media

  1. 83% of B2B marketers use social media ads .
  2. 80% of B2B leads come from LinkedIn .
  3. 40% of B2B marketers believe LinkedIn is the most effective channel for driving high-quality leads .
  4. 76% of B2B marketers use promoted posts on social media .

Search Engine Optimization (SEO)

  1. 61% of B2B marketers state that SEO generates more leads than any other marketing initiative .
  2. 57% of B2B marketers say SEO has the biggest impact on lead generation .
  3. 82% of B2B marketers report that SEO effectiveness is on the rise .

Lead Generation

  1. 53% of B2B marketers spend over half of their budget on lead generation .
  2. 61% of B2B marketers rate lead generation as their top challenge .
  3. 68% of B2B businesses use strategic landing pages to acquire leads .
  4. 74% of B2B marketers use lead nurturing .

Marketing Automation

  1. 67% of B2B marketers use automation for lead nurturing .
  2. 35% of B2B marketers use marketing automation to segment email lists .
  3. 63% of companies that are outgrowing their competitors use marketing automation .

Video Marketing

  1. 70% of B2B marketers believe video is the most effective content for driving conversions .
  2. 87% of B2B marketers use video as a marketing tool .
  3. 83% of video marketers say video helps them with lead generation .

Budget and Spending

  1. 39% of B2B marketing budgets are spent on content marketing .
  2. 29% of total marketing budgets are allocated to technology .
  3. 51% of B2B marketers plan to increase their content marketing budget next year .

Analytics and Metrics

  1. 91% of B2B marketers use analytics tools .
  2. 73% of B2B marketers report that marketing analytics provides valuable insights .
  3. 83% of B2B marketers are using customer data to make marketing decisions .


  1. 71% of B2B buyers expect personalized communication from businesses .
  2. 77% of B2B marketers believe personalization builds better customer relationships .
  3. 53% of B2B marketers use predictive analytics for personalization .

Trends and Future Outlook

  1. 64% of B2B marketers plan to invest more in social media marketing .
  2. 51% of B2B buyers prefer virtual interactions over face-to-face meetings .
  3. 60% of B2B marketers are focused on improving the customer experience .

Technology and Innovation

  1. 81% of B2B marketers use AI for marketing automation .
  2. 61% of B2B companies plan to increase their use of AI in marketing .
  3. 58% of B2B marketers say AI-powered marketing will significantly impact their business .


  1. 44% of B2B marketers believe their organization’s marketing strategy is effective .
  2. 57% of B2B marketers say that aligning sales and marketing has become a top priority .

B2B marketing is an exciting field brimming with opportunities. These stats highlight the importance of staying updated with trends, utilizing new technologies, and continuously refining strategies to meet the ever-changing demands of the market. Whether it's through content, email, social media, or emerging technologies like AI, the goal remains the same: to connect with and engage your audience effectively. Keep these statistics in mind as you plan your next moves in the B2B marketing world!


  1. Content Marketing Institute
  2. HubSpot
  3. MarketingProfs
  4. LinkedIn Marketing Solutions
  5. Demand Gen Report
  6. Statista
  7. Salesforce
  8. Forrester
  9. Gartner
  10. HubSpot Academy
  11. Social Media Examiner
  12. eMarketer
  13. Content Marketing Institute Reports
  14. Buffer
  15. Moz
  16. Search Engine Journal
  17. BrightEdge
  18. Marketing Charts
  19. CMO Survey
  20. Unbounce
  21. Marketo
  22. Pardot
  23. Mailchimp
  24. Autopilot
  25. Wyzowl
  26. Animoto
  27. Vidyard
  28. Contently
  29. Marketing Automation Insider
  30. Ascend2
  31. Google Analytics
  32. Adobe Analytics
  33. Kissmetrics
  34. Evergage
  35. Demandbase
  36. Insider Intelligence
  37. Hootsuite
  38. McKinsey & Company
  39. Accenture
  40. IBM Watson
  41. Salesforce Research
  42. MIT Sloan Management Review
  43. B2B Marketing
  44. SiriusDecisions
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