Job descriptions

Head of Marketing (SaaS Scale-up)

The head of marketing in a SaaS company is so important. You definitely need to find someone with specific industry experience. The stage of company you are at will depend on the hands-on skills required. This job spec is for a scale-up rather than start-up.

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Position Overview:

The Head of Marketing will be a strategic leader responsible for developing and executing our marketing strategy to drive brand awareness, customer acquisition, and revenue growth. You will lead a talented team and collaborate closely with cross-functional teams to position our SaaS platform as a market leader.


  • Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.
  • Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.
  • Build, manage and mentor a high-performing marketing team, providing leadership, guidance, and professional development opportunities.
  • Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention.
  • Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more as required.
  • Analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
  • Oversee the development of compelling marketing content, collateral, and presentations.
  • Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
  • Manage the marketing budget and allocate resources effectively to maximise ROI.
  • Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
  • Monitor and report on key marketing performance metrics and KPIs.
  • Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.


  • 3+ years of experience in senior marketing roles, preferably in the SaaS industry.
  • Proven track record of driving successful marketing strategies and campaigns in a technology/SaaS environment.
  • Strong leadership skills with experience managing and mentoring marketing teams.
  • In-depth understanding of SaaS business models, target markets, and customer personas.
  • Strategic thinker with the ability to translate vision into actionable marketing plans.
  • Excellent project management skills to manage multiple initiatives and stakeholders.
  • Data-driven mindset with the ability to analyse marketing metrics and make data-backed decisions.
  • Proficiency in digital marketing, demand generation, and marketing automation platforms.
  • Exceptional communication and presentation skills.
  • Strong organisational skills and attention to detail.
  • Up-to-date knowledge of SaaS and technology industry trends.


If you're an accomplished and visionary marketing leader with a passion for driving SaaS growth, we encourage you to apply for the role of Head of Marketing at [Company Name]. Join us in leading our marketing efforts, strengthening our brand's presence, and contributing to our company's continued success in the SaaS industry.

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