Position Overview:
The Head of Marketing will be a strategic leader responsible for developing and executing our marketing strategy to drive brand awareness, customer acquisition, and revenue growth. You will lead a talented team and collaborate closely with cross-functional teams to position our SaaS platform as a market leader.
Responsibilities:
- Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.
- Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.
- Build, manage and mentor a high-performing marketing team, providing leadership, guidance, and professional development opportunities.
- Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention.
- Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more as required.
- Analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
- Oversee the development of compelling marketing content, collateral, and presentations.
- Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
- Manage the marketing budget and allocate resources effectively to maximise ROI.
- Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
- Monitor and report on key marketing performance metrics and KPIs.
- Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.
Qualifications:
- 3+ years of experience in senior marketing roles, preferably in the SaaS industry.
- Proven track record of driving successful marketing strategies and campaigns in a technology/SaaS environment.
- Strong leadership skills with experience managing and mentoring marketing teams.
- In-depth understanding of SaaS business models, target markets, and customer personas.
- Strategic thinker with the ability to translate vision into actionable marketing plans.
- Excellent project management skills to manage multiple initiatives and stakeholders.
- Data-driven mindset with the ability to analyse marketing metrics and make data-backed decisions.
- Proficiency in digital marketing, demand generation, and marketing automation platforms.
- Exceptional communication and presentation skills.
- Strong organisational skills and attention to detail.
- Up-to-date knowledge of SaaS and technology industry trends.
Summary:
If you're an accomplished and visionary marketing leader with a passion for driving SaaS growth, we encourage you to apply for the role of Head of Marketing at [Company Name]. Join us in leading our marketing efforts, strengthening our brand's presence, and contributing to our company's continued success in the SaaS industry.
