Product Marketing Specialist

Product marketing is a core requirement for a growing B2B SaaS Company. Employing a dedicated product marketing specialist is essential for growth. This job spec should help you hire a hero!

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Position Overview:

The Product Marketing Specialist will be a key player in bringing our SaaS products to market. You will collaborate closely with cross-functional teams, including Product Development, Sales, and Marketing, to craft compelling product narratives, develop marketing materials, and execute go-to-market strategies that drive demand and customer engagement.

Responsibilities:

  • Develop comprehensive product marketing strategies that align with company objectives and target customer needs.
  • Collaborate with Product Development teams to understand product features, benefits, and differentiation in order to craft compelling value propositions.
  • Create persuasive product messaging and narratives that effectively communicate the value of our products to various audiences.
  • Develop a range of marketing collateral, including product presentations, sales enablement materials, and customer-facing content.
  • Execute go-to-market plans for product launches, coordinating activities across departments and ensuring seamless execution.
  • Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats for our products in the market.
  • Collaborate with the Marketing team to create and execute campaigns that drive demand and engagement for our products.
  • Collaborate with Sales teams to provide them with the tools and resources needed to effectively communicate product value to customers.
  • Analyse market trends, customer feedback, and performance metrics to inform ongoing product marketing strategies and improvements.
  • Coordinate with external partners, agencies, and vendors to enhance the impact of product marketing initiatives.

Qualifications:

  • X years of experience in product marketing or related roles.
  • Strong understanding of product marketing principles and strategies.
  • Excellent written and verbal communication skills to craft compelling narratives and messaging.
  • Creative thinking and storytelling ability to effectively communicate product value.
  • Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  • Collaborative approach with the ability to work cross-functionally and manage multiple stakeholders.
  • Strong project management skills to ensure successful execution of product marketing initiatives.
  • Experience with market research, competitive analysis, and customer segmentation.
  • Proficiency in marketing tools and platforms.
  • Adaptability to changing market conditions and business priorities.

Summary:

If you are a passionate and results-driven Product Marketing Specialist with a knack for translating product features into compelling stories, we invite you to apply for this role at [Company Name]. Join us in bringing our products to market with creativity and impact.

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