October 4, 2023
Darren Stewart

How to use ChatGPT for SEO Blog Content

In this article we are going to tell you about how you can use ChatGPT to improve your websites SEO performance with content.

It is no secret that AI tools like ChatGPT are changing the way digital marketers work. One of the most popular use cases for using these large language models is copywriting and content production. This article wasn’t written by ChatGPT by the way :).

There has been a lot written about using tools like ChatGPT content production and there are a lot of different opinions on it. In this article we are not going to talk about opinions and ethics, in this article we are going to tell you about how we have used ChatGPT to improve websites SEO performance by improving the quality of content we produce and also the cadence that we produce that content at.

Here is a step-by-step guide on how you can use tools like ChatGPT to produce quality content for your SEO campaign and your content marketing strategy generally.

Step 1: Topic Research & Ideas

Assuming you know the subject area you want to write about, one of the first things we do is use ChatGPT for topic research and ideas. A simple ‘prompt’ as they are called like ‘give me some topic ideas on ….’ will service some relevant suggestions. For the best SEO results we recommend combining this with keyword research done using a tool like SEMRush.

Step 2: Get a blog structure

The next step is to get the tool to help you structure your article, this step pretty much provides you the information for your next step too.

Step 3: Get AI assisted copy written

Now with this structure you can pick the bullets and ask ChatGPT to give you an overview in your chosen format. The more specific the better your output.

ChatGPT will spit something out like this above. Something you will notice is that the way sentences are started and structured are all very similar so you will have to go in and edit them to make it match your chosen style. You can of course ask ChatGPT to provide a certain tone of voice and style but from experience these don’t quite have the nuance of a human at the moment. As you can see from this paragraph though, it is pretty well written and informative.

Step 4: Stitch the article together

Once you have gone through the process of using ChatGPT to write paragraphs and content for the article you can start to piece it together in a Google Doc. One thing that is recommended is that you discover you want more detail and a specific part of the article you just jump in and ask for it like below:

Fuelling your own curiosity by asking questions you yourself have helps you research and learn as you are writing the article and that way you ensure that what you produce is also educational.

Step 5: Add links, images & formatting

The final step of editing and piercing the article together is to add in contextual links to useful websites and resources and add in relevant images and media where relevant. Just like you would with any content.

Step 6: Review & Publish

As you can see we are not asking ChatGPT to do everything for us, but we are asking it to write segments or snippets of content that we piece together into a really useful piece of content. By doing this we are ensuring the content is quality and not lazily produced.

Step 7: Repeat

Once you have done this for one article you can build out quite a good and tight operational process. This means your content marketing strategy for SEO turns into a well oiled machine. Not every article will hit the mark, but by continuing to produce more content you will win in the law of averages, happy writing!

Does AI content help with SEO?

Yes, from our experience we have used tools like ChatGPT to help us produce content for our blog that we have seen drive some of the most traffic to our website. We believe that this is because we focus on using AI to generate quality, useful content. The fact we used AI to help us produce it is not an issue.

Is AI meaning more content is being produced?

Yes, content on the internet is sky-rocketing in volume because of productivity tools like ChatGPT. This just means that quality of content and its context is important. Ensure you are always producing content that you genuinely think is contributing and helping people.

What does this mean for copywriters?

Tools like this can only help copywriters produce more well-researched content at greater volume. Quality engaging content will always rise to the top so copywriters will need to adapt to using these tools to make their copy better. Unfortunately history shows that technology is often hard to fight, so better to embrace these tools rather than fight them.


This quick guide hopefully helps you see how you can use ChatGPT to scale your own SEO content production. It is a great tool for small marketing teams and businesses with small budgets. It is also great for marketing teams and individuals that are not so confident in copywriting. We have seen the results you can get from ChatGPT content so we know you can too.

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